A/B testing is still a top method used among client-side marketers to improve conversion rates.
The same two technologies B2B marketers rated as most important now are also among the biggest winners in terms of ROI.
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
This infographic by Pulp Media explains how Google AdWords advertising works.
it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute.
86% of B2B marketers viewed analytics as being very important to marketing success.
Customer experience has been tabbed marketers’ most exciting opportunity this year.
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
This infographic from Social Strategizer illustrates how Facebook can be used for email list building.
A leading 72% pointed to technology that enables a 360-view of customer/brand interactions.