e-Strategy Trends’ continually updated collection of Twitter marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
For the second consecutive year social media users have a relatively low level of satisfaction with the platforms they use as a whole, per a report from the American Customer Satisfaction Index (ACSI).Read More
For years now, Twitter has been an important platform for disseminating news and sharing opinions about U.S. politics, and 22% of U.S. adults say they use the platform. But the Twitter conversation about national politics among U.S. adult users is driven by a small number of prolific political tweeters.Read More
While this generation is digitally curious—eMarketer estimates show that 77.5% of Xers are social network users—their usage tends to be narrower and less experimental than younger generations.Read More
A large majority (89%) of marketers use video as part of their content strategy, which is not surprising considering marketers believe video converts better than other content. But how do marketers get their video content to their audiences? A new report from Wibbitz reveals that when marketers promote their videos, either organically or through paid ads, an overwhelming number turn to social media, even more so than their own websites or blogs.Read More