Adobe reported that online retail holiday sales were up 18% on Thanksgiving, a whopping 39% on Black Friday and 16% on Cyber Monday.
Overall, for the period beginning November 1 and ending December 9, digital retail sales were up 9%.
Desktop retail e-commerce sales grew by 10% year-over-year on Green Monday (the Monday with at least 10 days until Christmas – typically the second Monday of December) to reach $1.4 billion.
This year’s Cyber Monday set new records, with numerous researchers proclaiming it to be the biggest e-commerce spending day in US history.
Traffic was up on Thanksgiving Day, while e-commerce sales hit new highs on Black Friday.
Only 13% of American CMOs planned to begin holiday promotions in 2013 earlier than they had the previous year.
The shopping schedules for those traveling to physical stores on Black Friday were pretty well spread throughout the day.
53% indicated that they planned to shop on Black Friday.
9 in 10 American internet users (or 194 million Americans) visited a retail site in December.
93% of major online retailers sent their subscribers at least one promotional email on Cyber Monday (November 26), making it the busiest email marketing day of 2012.