Posts Tagged ‘Sports Marketing’
How Americans Spend Their Evenings
For most Americans, staying home with family is their favorite way to spend an evening, per results from a Gallup survey.
Read MoreDigital Live Sports Viewers
Live sports viewing on digital channels has definitely been on a rising trend in recent years. eMarketer charts the rise from 32 million viewers in 2019 to 36.5 viewers this year.
Read MoreOnline Live Sports Viewers
Sports are on hold in the US due to the coronavirus pandemic, but digital live sports viewership will still rise more than 14% this year thanks to continued organic growth and accelerated cord-cutting.
Read MoreInstagram Story Performance Benchmarks [TABLE]
There is little data on consumer attitudes toward Stories ads, but there is research to suggest that they perform reasonably well.
Read MorePopularity Of Professional Sports Leagues [CHART]
The National Football League still rules the roost of professional sports leagues in America, with 72% of sports fans in the United States saying professional football interests them, and 61% saying they would make a bet on the sport.
Read MoreVideo Captions Expectations By Industry [CHART]
Advertisers are increasing their video budgets this year, but are they missing out on one key element that could make a difference to audience engagement? A survey from Verizon Media has found that 7 in 10 (69%) US consumers watch videos without sound in public spaces, making captioning not only important but expected by viewers.
Read MoreTop Shopping Categories [INFOGRAPHIC]
This infographic from signs.com illustrates which retail shopping categories are most popular online versus in brick and mortar stores.
Read MoreTV Screen Use [CHART]
While TV devices have often been seen as a form of ‘traditional’ media by marketers, the reality is that some three-quarters of US households have an internet-connected TV.
Read MoreUS Sports Viewers By League [CHART]
The US esports audience isn’t likely to reach Super Bowl proportions any time soon, but with viewer numbers expected to top 46 million in 2023, per eMarketer’s latest forecast, this is a large and growing segment of the sports entertainment ecosystem.
Read MoreGoogle Search vs Facebook Article Referral Traffic By Category [CHART]
Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.
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