US SBOs considered financial health the top key indicator of business conditions, cited by seven in 10.
US Small Business Owners said getting repeat customers—not their first profitable year or dollar earned—was their most important business milestone.
Their top-stated concerns are making their marketing dollars go further and selecting the best campaigns to run.
Small-business decision-makers stressed the fact that businesses of this size were owner-operated and accountable.
Focus on the customer was the top characteristic cited by consumers.
US consumers are choosing small businesses because of the personalized experiences they provide compared with larger businesses.
Friend referrals were the marketing tool US small businesses saw the most success with, with more than half of respondents saying so.
Attracting customers, targeting business opportunities and finding work or new business was the top challenge among US small-business owners, cited by 21% of respondents.
70% of SMBs with websites had ones that were not mobile-optimized.
62% of small business owners spending the majority of their annual marketing budgets to retain existing customers.