31% of US SBOs thought the operating environment for their business next year would be better than 2014, compared with 23% a year ago.
Social media marketing was the most preferred channel for holiday marketing, cited by 34.5% of small business owners.
76.4% of US small businesses were at least somewhat optimistic that they would generate more online sales this season than in the same period in 2013.
Nearly 70% of respondents said an independent review of a product or service on a vendor’s site would make them most likely to trust the company.
Fully 53% of respondents said testimonials gave them more confidence than case studies.
Some 51% of American adults say they have less trust in major corporations than they did a few years ago, while just 8% have more trust.
Small business owners are more concerned about attracting customers and finding new business than they are about government regulations and the economy.
Some 86% of small business owners believe that technology is important to their business.
Fully 82% of US small businesses and nonprofits had begun using multichannel marketing programs.
Making marketing dollars go further was the No. 1 marketing concern among US small businesses and nonprofits, cited by 59% of respondents.