Mobile Wallets

e-Strategy Trends’ continually updated collection of mobile wallets trends and statistics for marketing, public relations, advertising and strategic communications professionals.

In-Store Benefits Of Mobile Wallets [CHART]

via emarketer.com If those issues weren’t hard enough for proponents of mobile wallets to overcome, another problem remains: convincing consumers of the overall utility of the technology. About one-third of respondents said mobile wallets would be a more convenient way to pay, with 28% specifically citing coupons sent straight to the phone as an anticipated…

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58% Say Meh About Mobile Wallets [CHART]

via emarketer.com According to March 2012 panel-based research by marketing solutions agency Catapult, just one-quarter of US consumers were at least somewhat interested in using a mobile wallet for in-store purchases. In contrast, 58% were uninterested—including 41% who reported a complete lack of interest. Correspondingly, in January 2012, market research firm TNS found that 60%…

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Mobile Wallet Adoption [CHART]

via marketingcharts.com 37% of mobile users surveyed in Q1 2012 reported having used a mobile wallet in the previous 90 days, while a further 8% expressed interest in doing so, according to [download page] a JiWire report released in May 2012. This is a significant rise from 11% who reported having used a mobile payment…

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