Skip to content

Google

e-Strategy Trends’ continually updated collection of Google trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Top Google Ranking Factors [CHART]

Chart: Top Google Ranking Factors

In August of 2019, SparkToro surveyed 1,584 professionals in the field of Search Engine Optimization (SEO) to share their opinions on the relative use and merit of various inputs in Google’s ranking systems.

Read More

Digital Ad Revenues By Company [CHART]

Chart: Digital Ad Revenues By Company

Facebook released better-than-expected results on July 24, reporting $16.9 billion in revenues, 1.59 billion in daily active users (DAUs), and $7.05 in average revenue per user (ARPU). This came just as the company was fined a record-setting $5 billion by the Federal Trade Commission (FTC) as a result of the 2018 Cambridge Analytica scandal.

Read More

Map App Users, 2017-2021 [CHART]

Chart: Map App Users

Maps and navigation apps are essential tools for smartphone users, and we forecast that 66.8% of smartphone users will use them monthly, with a growth of 5.8% from 2017 to 2018. More than 155 million people will use maps and navigation apps by the end of this year. We expect that growth will remain steady in the coming years, and penetration will reach 67.6% by 2021.

Read More

Artificial Intelligence Guide [INFOGRAPHIC]

Infographic: Artificial Intelligence Guide

This infographic from TechJury illustrates the artificial intelligence revolution, including a historic timeline detailing the evolution of the technology, the classifications of AI, examples of how it is used, statistics, the companies and countries that are leading the way, its effect on various industries, and what the future holds for AI.

Read More