Posts Tagged ‘Brand Marketing’
B2C Content Marketing Goals, August 2012 [CHART]
Most content marketing aims to drive pre- and post-sales activity.
Read MoreInfluences On Brand Selections Of Millennial Shoppers, Q2 2012 [CHART]
Price was the biggest influence on brand selection for millennial shoppers, with 87% saying it played a factor in determining what brand they bought.
Read MoreTop Content Marketing Objectives For American B2B Marketers, May 2012 [CHART]
BtoB Magazine found that more than half (56%) of US B2B marketers used content marketing to foster greater audience engagement.
Read MoreLeading Content Generation Goals According To B2B Tech Marketers, 2011 vs 2012 [CHART]
Worldwide B2B technology marketers turning to content marketing for more brand-based goals, namely boosting thought leadership and brand awareness.
Read MoreWhy People Follow Brands On Social Networks By Product Category, April 2011 [CHART]
Only 26% of social network users followed alcoholic beverage brands because they wanted discounts or coupons.
Read MoreMost Loved Restaurant Brands [INFOGRAPHIC]
This infographic by the Restaurant Social Media Index attempts to quantify the most-loved restaurant brands online.
Read MoreRetail Marketing Priorities By Time Spent, September 2012 [CHART]
Retail marketers are spending most of their time building their brands and drive sales, and are not as focused on engaging customers or building customer loyalty.
Read MoreThe Psychology Of Liking Brands [INFOGRAPHIC]
This infographic by Lab42 looks at the motivation of Liking.
Read MoreWebinars [INFOGRAPHIC]
This infographic by ClickMeeting sheds some light on how webinars are used.
Read MoreReasons Marketers Use Select Social Media Channels [TABLE]
Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.
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