Posts Tagged ‘Brand Marketing’
Instagram Story Performance Benchmarks [TABLE]
There is little data on consumer attitudes toward Stories ads, but there is research to suggest that they perform reasonably well.
Read MoreTop Brand Trust Factors [CHART]
As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase.
Read MoreMarketers' Content Development Tools [CHART]
More than three-quarters (76%) of organizations say they take a strategic approach to managing content. These organizations are also much more likely to use development aids – such as editorial calendars and formal workflow processes – than those organizations who do not manage content strategically.
Read MoreTrust Consumers Place In Brand Information Sources [CHART]
Just one-third (33%) of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a report by Kantar Media.
Read MoreBrand Preferences Of Millennials vs Gen V [INFOGRAPHIC]
This infographic from Deep Focus illustrates compares the brand preferences of Millennials to those of Generation V.
Read MoreBrand To Customer Relationships [CHART]
While personalization may be a favored tactic of marketers, consumers can feel differently – and in some cases, consider it creepy.
Read MoreBrands With Best Impression Among Women [CHART]
A positive impression in the eyes of women is important to brands, especially when nearly half (48%) of single women between the ages of 30-45 say they feel ignored by advertising.
Read More30 Instagram Stories Case Studies [INFOGRAPHIC]
This infographic from 99Firms illustrates thirty case studies of brands such as Mercedes-Benz, Lego, and E! News using Instagraph Stories.
Read MoreMarketing Success Metrics [CHART]
When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points.
Read MoreMillennials' Response To Video Marketing [CHART]
Fully three-quarters (76%) of the almost 4,500 adults surveyed in the US, UK and Australia report having made a purchase after viewing a marketing video.
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