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Home » 2012 Presidential Election

2012’s Top 10 Facebook & Twitter Trends [TABLE]

The Presidential election topped the list of US events that generated the most buzz on Facebook.

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December 17, 2012 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Search Engine Marketing, Social Media Marketing Tagged With: 2012 Olympics, 2012 Presidential Election, Dick Clark, Facebook, Hurricane Sandy, Kony 2012, Olympics, SOPA, Statistics, Super Bowl, Table, Trayvon Martin, Twitter, Whitney Houston, Year In Review

Top 10 Trending Google Searches Of 2012 [TABLE]

The February death of Whitney Houston made the singer the top trending search term in 2012, says Google in its Zeitgeist report.

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December 14, 2012 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Online Behavior, Search Engine Marketing, Search Engine Optimization Tagged With: 2012 Olympics, 2012 Presidential Election, Amanda Todd, BBB12, Diablo 3, Gangnam Style, Google, Google Zeitgeist, Hunger Games, Hurricane Sandy, iPad 3, Jeremy Lin, Kate Middleton, Keyword Research, Kony 2012, Michael Clarke Duncan, Olympics, Penn State, Pussy Riots, SOPA, Statistics, Stratosphere Jump, Super Bowl, Table, Trayvon Martin, Whitney Houston, Year In Review

Racist Tweets [MAP]

During the day after the 2012 presidential election Floating Sheep took note of a spike in hate speech on Twitter referring to President Obama’s re-election.

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November 19, 2012 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Social Media Marketing Tagged With: 2012 Presidential Election, Barack Obama, Geography, Map, Online Politics, Politics, Racism, Statistics, Twitter, Visualization

Political Imagery & Candidate Likeability [PRESENTATION]

Best selling marketing author Rohit Bhargava put together this presentation of 2012 presidential campaign imagery to illustrate Obama’s greater “likeability.”

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November 9, 2012 By David Erickson
Filed Under: Consumer Behavior, Photo Marketing, Visual Communications Tagged With: 2012 Presidential Campaign, 2012 Presidential Election, Barack Obama, Mitt Romney, Online Politics, Politics, Presentation, Rohit Bhargava

Big Data Drove Obama’s Victory

On TV the Obama campaign was able to buy 14% more efficiently, to make sure they were talking to their persuadable voters.

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November 8, 2012 By David Erickson
Filed Under: Advertising, Blog Marketing, Consumer Behavior, Content Marketing, Demographics, eCommerce, Email Marketing, Multichannel Marketing, Online Behavior, Social Media Marketing, Technographics, Television Advertising Tagged With: 2012 Presidential Campaign, 2012 Presidential Election, Barack Obama, Big Data, Data Mining, Online Politics, Political Advertising, Politics, Reddit, Statistics

Obama’s Victory Tweet Most Popular Ever [PIC]

President Barack Obama’s celebratory tweet after winning the U.S. election surpassed 500,000 retweets, making it the most retweeted post of all time.

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November 7, 2012 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing Tagged With: 2012 Presidential Election, Barack Obama, Online Politics, Photo, Politics, Statistics, Twitter

Presidential Candidates Swing State Spending & Search Interest [INFOGRAPHIC]

Google Politics and Election published this infographic that examines the spending by both campaigns alongside each candidate’s news-related search interest (in the last 30 days) in the most-watched states.

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November 5, 2012 By David Erickson
Filed Under: Advertising, Consumer Behavior, Internet Advertising, Online Behavior, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization Tagged With: 2012 Presidential Election, Barack Obama, Infographic, Keyword Research, Mitt Romney, Online Politics, Political Advertising, Politics, Search Behavior, Statistics

Tone Of Presidential Candidate Coverage Pre- & Post-1st Debate [TABLE]

Pew Research Center’s Project for Excellence in Journalism analyzed the tone of news coverage of Mitt Romney & Barack Obama before & after the first debate.

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November 5, 2012 By David Erickson
Filed Under: Uncategorized Tagged With: 2012 Presidential Election, Barack Obama, Mitt Romney, News Coverage, Political News, Politics

Presidential Candidates’ Mobile Apps/Website Traffic [CHART]

While smart phone penetration stood at only 14 percent during the last election in Q4 2008, it’s now at 55 percent as of August 2012.

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October 23, 2012 By David Erickson
Filed Under: Consumer Behavior, Mobile Behavior, Mobile Marketing, Online Behavior Tagged With: 2012 Elections, 2012 Presidential Election, Barack Obama, Chart, Mitt Romney, Mobile Apps, Mobile Websites, Online Politics, Politics, Statistics, Website Traffic

2012: An App Election? [INFOGRAPHIC]

This infographic breaks down how the U.S. has used mobile apps, in both sending and consuming information, during the 2012 election season so far.

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October 11, 2012 By David Erickson
Filed Under: Advertising, Baby Boomers, Consumer Behavior, Demographics, Generation X, Generations, GI Generation, Millennials, Mobile Advertising, Mobile Behavior, Mobile Marketing, Online Behavior, Silent Generation, Technographics Tagged With: 2012 Presidential Election, Android, Apple, Barack Obama, Democrats, Electronic Payments, Electronic Voting, Fundraising, Infographic, iPhone, mCommerce, Mitt Romney, Mobile Apps, Mobile Fundraising, Mobile Payments, Mobile Phones, Music Marketing, Online Politics, Online Radio Advertising, Pandora, Political Advertising, Politics, Republicans, Smart Phones, Square, Statistics, Voter Registration, Voters

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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