The Presidential election topped the list of US events that generated the most buzz on Facebook.
The February death of Whitney Houston made the singer the top trending search term in 2012, says Google in its Zeitgeist report.
During the day after the 2012 presidential election Floating Sheep took note of a spike in hate speech on Twitter referring to President Obama’s re-election.
Best selling marketing author Rohit Bhargava put together this presentation of 2012 presidential campaign imagery to illustrate Obama’s greater “likeability.”
On TV the Obama campaign was able to buy 14% more efficiently, to make sure they were talking to their persuadable voters.
President Barack Obama’s celebratory tweet after winning the U.S. election surpassed 500,000 retweets, making it the most retweeted post of all time.
Google Politics and Election published this infographic that examines the spending by both campaigns alongside each candidate’s news-related search interest (in the last 30 days) in the most-watched states.
Pew Research Center’s Project for Excellence in Journalism analyzed the tone of news coverage of Mitt Romney & Barack Obama before & after the first debate.
While smart phone penetration stood at only 14 percent during the last election in Q4 2008, it’s now at 55 percent as of August 2012.
This infographic breaks down how the U.S. has used mobile apps, in both sending and consuming information, during the 2012 election season so far.