The Presidential election topped the list of US events that generated the most buzz on Facebook.
The February death of Whitney Houston made the singer the top trending search term in 2012, says Google in its Zeitgeist report.
The Olympics showed that consumers were willing to engage with social media before, during and after a broadcast.
During the Games, P&G saw a 216% lift in fans, while Coca-Cola saw an increase of 126%, per Wildfire.
In this infographic, Topsy compiled various metrics calculated from Twitter conversations about the 2012 Olympics before the games had begun, including mention volume, sentiment and trending measurements.
94% of consumers who will watch the Summer 2012 London Olympics will do so on a TV, but many will also watch on computers and mobile devices.
iProspect put together this infographic that illustrates how connected and how fans will consume 2012 Olympics content.