User Experience

e-Strategy Trends’ continually updated collection of user experience trends and statistics for media, marketing, public relations, advertising and strategic communications professionals.

Top 5 Shopping Cart Abandonment Reasons [CHART]

via emarketer.com Shipping also emerged as the main reason buyers abandoned their cart before completing a purchase; 57% of respondents said they had added items to their cart not to buy them, but to figure out what the total purchase cost would be with shipping included. Almost as many buyers, 55%, stopped the purchase process…

Read More