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User Experience Statistics & Trends

e-Strategy Trends’ continually updated collection of user experience trends and statistics for media, marketing, public relations, advertising and strategic communications professionals.

Customer Experience Integration, October 2013 [CHART]

Just 8% of company respondents lay claim to a “very integrated” customer experience – and only 4% of agencies can say the same about their clients.

Transformation Of B2B Commerce, September 2013 [CHART]

B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe.

Effect Of Gmail Tabs On Email Management By Age, August 2013 [CHART]

The majority of users of Google’s email service had had a neutral or positive response to tabs.

Media Spend Channel Efficiency, Q2 2013 [CHART]

During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.

Agency Perceptions Of Client Online Marketing Talent Gaps, March 2013 [CHART]

80% of agencies and production companies pointed to user experience (UX) as a major (45%) or minor (35%) talent gap among clients.

AdAge Web Page Eyetracking [HEATMAP]

On this Daily News page at AdAge.com, people focus more on the photos and headlines than anything else.

Website Preferences For Mobile Shopping [CHART]

For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so.

Top 5 Shopping Cart Abandonment Reasons [CHART]

via emarketer.com Shipping also emerged as the main reason buyers abandoned their cart before completing a purchase; 57% of respondents said they had added items to their cart not to buy them, but to figure out what the total purchase cost would be with shipping included. Almost as many buyers, 55%, stopped the purchase process […]

Online Shopping: Room For Improvement According To Buyers [CHART]

via emarketer.com For online shoppers, issues related to shipping are still not as important as ease of checkout and product variety. But they still play a significant role in converting browsers into buyers, according to a February 2012 survey conducted by comScore. In fact, when asked what aspect of the shopping process could be improved […]