User Experience
e-Strategy Trends’ continually updated collection of user experience trends and statistics for media, marketing, public relations, advertising and strategic communications professionals.
Mobile Retail Site Performance, November 2013 [TABLE]
From an iPhone 4s, the median mobile site took 4.33 seconds to load, far quicker than the median full site page load time of 7.84, but still well below Google’s recommendation of 1 second or less.
Read MoreTop Testing Tactics For Improving Conversions, November 2013 [CHART]
Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.
Read MoreBrand Simplicity By Industry, October 2013 [TABLE]
Three-quarters of consumers from 7 key markets around the world report being more likely to recommend a brand because it provides simpler experiences and communications.
Read MoreBuyers’ Expectations & Experiences When Inquiring Online, October 2013 [CHART]
When inquiring about a product or service, only 6% of all potential buyers submit online inquiries to a single company, with a significant majority submitting inquiries to 3 or more companies.
Read MoreCustomer Experience Integration, October 2013 [CHART]
Just 8% of company respondents lay claim to a “very integrated” customer experience – and only 4% of agencies can say the same about their clients.
Read MoreTransformation Of B2B Commerce, September 2013 [CHART]
B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe.
Read MoreEffect Of Gmail Tabs On Email Management By Age, August 2013 [CHART]
The majority of users of Google’s email service had had a neutral or positive response to tabs.
Read MoreMedia Spend Channel Efficiency, Q2 2013 [CHART]
During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.
Read MoreAgency Perceptions Of Client Online Marketing Talent Gaps, March 2013 [CHART]
80% of agencies and production companies pointed to user experience (UX) as a major (45%) or minor (35%) talent gap among clients.
Read MoreAdAge Web Page Eyetracking [HEATMAP]
On this Daily News page at AdAge.com, people focus more on the photos and headlines than anything else.
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