LinkedIn Profile Eyetracking Scan Order Heatmap: Recruiters’ eyes while reviewing LinkedIn proﬁles ﬁxated on strong visual elements, spending 19% of their time looking at proﬁle pictures.
Resume Eyetracking Scan Heatmap: Recruiters spend only 6 seconds reviewing an individual resume.
This infographic from LinkedIn highlights the 10 most popular job titles that were nowhere to be found in 2008.
61% of B2B buyers are informing themselves about enterprise products and services through 3rd-party sources before consulting a vendor’s salesforce, with 89% saying that these 3rd-party sources are a factor in their purchase decisions.
Online shoppers across 7 major markets don’t rank mobile optimization high on their list of reasons for choosing one website over another.
7 in 10 consumers across 7 major markets report being more likely to be loyal to a brand that provides real-time one-to-one assistance at critical moments during their purchase journey.
Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.
A full 50% of US mobile device users said they used branded mobile apps in order to receive discounts and coupons.
Just 8% of company respondents lay claim to a “very integrated” customer experience – and only 4% of agencies can say the same about their clients.
During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.