A/B testing is still a top method used among client-side marketers to improve conversion rates.
Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.
A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.
A majority of consumers don’t trust websites that suffer from security and usability issues.
The impact of relevant content continues to grow, while the number of links to a given page remains influential though potentially decreasing in value.
it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute.
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
Most CRM users are satisfied with their product and about three-quarters feel that it has improved access to customer data.
When it comes to a great website experience, internet users consider performance more important than fresh content, consistent experiences across mobile and desktop, and personalized content.
This infographic illustrates the fundamentals of how eye tracking technology can inform website design.