Web Development
Landing Page Optimization Metrics, August 2013 [TABLE]
The greatest percentage considered conversion to be the most useful metric for analyzing the performance of their landing pages.
Read MoreSmart Phone vs. Desktop Traffic Growth By Select Industries, H1 2012 – H1 2013 [CHART]
Smart phone traffic has grown 10 times more quickly than desktop traffic over the past year.
Read MoreUS B2B Marketers' Budgets, 2011 & 2012 [TABLE]
Marketing automation had the largest year-over-year growth of any area in B2B marketers’ budgets with 233%.
Read MoreLanding Page Optimization Testing, August 2013 [CHART]
32% of those with a “superior strategy” say they conduct extensive landing page testing, while none of those with an “inferior” strategy do so.
Read MoreTop Benefits Of Real-Time Social Apps Embedded On Websites, June 2013 [CHART]
Those polled most often named an increase in user engagement as one of the top three benefits resulting from the use of such social applications.
Read MoreB2B Media Users' Preferred Industry Sources, August 2013 [CHART]
3 in 4 B2B media users say they use both digital and traditional media industry sources to learn tips and best practices and to gain valuable information they can use in their work.
Read MoreMarketing Tactics Influenced By Data & Audience Information, June 2013 [CHART]
One-third of respondents said data influenced 75% to 100% of their digital marketing budget, while another third said it affected 50% to 75% of outlays.
Read MoreAmerican Smart Phone Owners' Primary Sources For Local News, 2013 [CHART]
More than one in four surveyed adult US smart phone owners said they had a news app from a local TV station installed on their phone in 2013.
Read MoreMost & Least Preferred Personalization Tactics, March 2013 [CHART]
Recommendations for products that marketers think the consumer might like came out on top, cited by 48% as the feature they would most like to see in a targeted ad.
Read MoreMedia Spend Channel Efficiency, Q2 2013 [CHART]
During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.
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