Forty-nine percent of Boomer and senior tablet user respondents made a purchase after conducting a search.
Boomers spent more time on the web than with any other media channel, including TV.
Segmentation ranked as among the top three challenges for both B2B and B2C marketers, cited by 29% and 25%, respectively.
The greatest percentage of marketers felt challenged to create relevant and compelling content that will really draw in recipients.
Prospects who visited a branded pharmaceutical site demonstrated a 14.8-point lift in aided awareness and an 8.8-point lift in unaided awareness.
Within the US, among 44 ranking factors examined, social signals account for 7 of the 8 most highly correlated with Google search results.
The most popular feature on mobile automotive brand websites, used by all of the 36 worldwide sites studied, was a 1-click dealer locator feature.
Marketers are devoting more time and energy to monitoring real-time conversations in social media and then rapidly developing creative to take advantage of those discussions.
When consumers have an issue with a company that needs to be resolved, a leading 92% say that it’s important that their problem is taken seriously.