Eyetracking heatmaps from a 2007 study on banner blindness by usability expert Jakob Nielsen.
For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so.
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
A graphic illustrating the type of content that is most effective as prospects become sales-ready leads.
35% of companies require all fields to be completed on their website forms.
In 2009, 54% said they were using web development. Three years later, in May 2012, 87% said they were using it.
The average screen resolution used worldwide increased last month for the first time in years.
Cluttered Pages Kill Impressions [CHART]Rate this post via marketingvox.com “Messy webpages create a chaotic experience that’s frustrating for everyone involved, including readers, publishers and advertisers,” according to digital publisher SAY Media, which joined IPG Media Lab to find out how webpage chaos affects impressions.Their conclusion is that “Clutter is killing digital media,” as Troy Young, […]
Top 12 Mobile Strategies [CHART]Rate this post via marketingcharts.com Data from the “2012 Digital Marketing Optimization Survey” indicates that more marketers will be focusing on mobile optimized websites than mobile applications as part of their mobile strategies this year. 42% chose the former as one of their top 3 strategies, compared to 34% who chose […]