On a 100-point scale, marketers working at advertisers around the world score their organizations’ digital capabilities at an average score of just 57.
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month.
More hotel professionals are increasing their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests,
Americans are spending more time within mobile apps and less time within mobile browsers.
Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis.
Consumers are notoriously laissez-faire about privacy when it comes to their own behavior, such as taking advantage of public Wi-Fi.
Marketers are in the process of implementing personalization strategies at their organizations.
About two-thirds of retail marketers are using AI for marketing purposes. This chart shows how.
Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements.
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.