More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Email marketers tend to rely on animated GIFs to get their video messages moving.
Some 40% of respondents cited lack of budget as one of the primary obstacles to VR development.
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
Considering that adults in the US visit an average of only about 50 sites per month, driving user loyalty is an important factor for brands today.
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
How online shoppers use dfferent forms of search during the purchase process.
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
6 of the 10 most commonly-found problems are considered to be of the most severe variety, ranging from duplicate content and title tags to broken external links.
The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.