Web Development

Web Development Statistics & Trends

e-Strategy Trends’ continually-updated collection of web development research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Consumer Frustrations With Inaccurate Local Business Listings [CHART]

Chart: Local Business Listing Inaccuracies

Most US consumers would lost trust in a business that had incorrect or inconsistent contact details online, reports BrightLocal. And the problem appears to be quite extensive: 71% of the survey’s respondents reported having felt the effect of inaccuracies found online, such as having called a wrong phone number or arrived at a location when it was closed.

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Mobile vs. Desktop Audiences [CHART]

Chart: Mobile vs Desktop Audiences

Website visits are plateauing in the US – and the battle for visitors is increasingly being fought on smartphones. But despite mobile devices capturing the majority of digital minutes, the US still features more desktop than mobile unique visitors.

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Mobile Video Viewers’ Frustrations [CHART]

Chart: Mobile Video Viewing Frustrations

There are few things more frustrating for cord-cutters than getting home from a long day’s work and queuing up their favorite show online as they kick back on the couch, only to realize they can’t watch in peace and harmony because the video won’t load correctly.

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Top Technologies For Improving The Customer Experience [CHART]

Technologies For Improving Customer Experience

A 2016 study by Forbes Insights and SAS found that 90% of executives worldwide who use data analytics noticed it improved their ability to deliver a superior customer experience. And According to a January 2018 survey of US senior decision-makers conducted by Verndale, big data/analytics was listed as the most important emerging technology for enhancing customer experience, cited by 63% of respondents.

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