Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists.
More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.
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Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.
Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
Four best practices can lead to significant lifts in conversion rates from marketing qualified leads to sales.
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
In a reversal from past research consumers are more likely to share good experiences than bad ones.
B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.
The top marketing priority for the coming year is actually converting contacts and leads to customers, cited by 70% of respondents.