Types Of Influences During Customer Journey [INFOGRAPHIC]

Infographic - Types Of Influences During Customer Journey

According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.

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Most Effective Inbound Marketing Tactics, August 2014 [CHART]

Chart - Most Effective Inbound Marketing Tactics

Respondents considered marketing content creation among their most effective inbound marketing tactics.

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Effectiveness Of Mobile Advertising, January 2014 [TABLE]

Table - Effectiveness Of Mobile Advertising

53% of US smart phone owners used either the Google Maps app (40.4%) or its mobile website (12.6%) in the prior 30 days.

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Online Channels Used For Acquisition vs. Retention, August 2014 [CHART]

Chart - Online Channels Used For Acquisition vs. Retention

Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.

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Website Users’ Experience Expectations, July 2014 [CHART]

Chart - Website Users

When it comes to a great website experience, internet users consider performance more important than fresh content, consistent experiences across mobile and desktop, and personalized content.

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Reasons People Abandon Shopping Carts, March 2014 [TABLE]

Chart - Reasons People Abandon Shopping Carts

Around 60% of US buyers said they abandoned their shopping carts because shipping costs pushed their purchase total up more than expected.

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