Web Development

Web Development Statistics & Trends

e-Strategy Trends’ continually-updated collection of web development research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Channels Used For Personalization [CHART]

Chart: Channels Used For Personalization

Some 71% of organizations – primarily based in the UK and Europe – undertake some form of personalization in their marketing activity, according to the latest Optimization Report (previously Conversion Rate Optimization Report) from Econsultancy and RedEye Optimisation.

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Chatbot Engagement Rates [CHART]

Chart: Chatbot Engagement Rates By Select Countries

The vast majority of adults across 6 countries believe that organizations are failing to provide a connected experience, defined as organizations knowing their preferences across all channels and being able to provide them with access to the information they need in a timely manner.

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