Mobile Users’ In-Store Activities, February 2015 [CHART]

Chart - Mobile Users

40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.

Nonprofit Communications Trends [INFOGRAPHIC]

Nonprofit Communications Trends

This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.

B2B Opportunity-To-Deal Conversion Rates By Channel, October 2014 [CHART]

Chart - B2B Opportunity-To-Deal Conversion Rates By Channel

Customer and employee referrals ruled when it came to this part of the pipeline, as 14.7% of referral leads that converted to opportunities resulted in a sale.

B2B Lead Conversion Rates By Channel, October 2014 [CHART]

Chart - B2B Lead Conversion Rates By Channel

3.63% of B2B leads generated from customer and employee referrals resulted in a sale.

B2B Marketing Budget Allocations In 2015 [CHART]

Chart - B2B Marketing Budget Allocations In 2015

B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.

Influential Sources For College Students’ Back-To-School Purchase Decisions, August 2014 [TABLE]

Table - Influential Sources For College Students

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

Mobile Channels LGBT Use To Book Hotels vs Air Travel, November 2014 [TABLE]

Table - Mobile Channels LGBT Use To Book Hotels vs Air Travel

Across generations, about 40% of LGBT mobile users reserved hotels through their devices, and more than one-quarter booked flights.