Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.
B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
A majority of consumers don’t trust websites that suffer from security and usability issues.
Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.
Email was the most popular digital channel used for personalization.
Lead nurture programs are generally most effective at generating more warm, sales-ready leads and at segmenting prospects based on interests and behaviors.
Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).
More than three-quarters of US consumers use customer reviews to determine the legitimacy of a site that sells brand name products.
Once an small- to medium-sized business website is up, it’s not typically updated very often.
Most small and medium-sized businesses based in the US still don’t have a mobile-optimized website.