This infographic from WordPress SEO plugin Yoast illustrates the elements of WordPress themes.
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Email marketers tend to rely on animated GIFs to get their video messages moving.
Some 40% of respondents cited lack of budget as one of the primary obstacles to VR development.
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
Considering that adults in the US visit an average of only about 50 sites per month, driving user loyalty is an important factor for brands today.
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
How online shoppers use dfferent forms of search during the purchase process.
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.