Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Email on Acid surveyed 3,500 US marketing professionals worldwide and asked them if they use a fluid hybrid design or responsive email templates.
The use of mobile phones is still growing, and more than half of US small businesses have taken note and optimized their sites accordingly.
Increasing email list quality ranks as a more important goal of an email list strategy than increasing list size.
This infographic from SSLs.com highlights some of the milestones of internet history, from the first email to the first eCommerce transaction to the first tweet.
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%).
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.