How online shoppers use dfferent forms of search during the purchase process.
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
6 of the 10 most commonly-found problems are considered to be of the most severe variety, ranging from duplicate content and title tags to broken external links.
The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
This infographic from Litmus and MovableInk illustrates steps you can take to optimize your email marketing production workflow.
This infographic illustrates 18 critical elements of a successful marketing email, from the subject line, to the pre-header, to the copy, to the signature.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.