This infographic from SSLs.com highlights some of the milestones of internet history, from the first email to the first eCommerce transaction to the first tweet.
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%).
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Almost half of executives worldwide said that security issues was one of the main challenges they faced when developing or managing mobile apps.
A/B testing is still a top method used among client-side marketers to improve conversion rates.
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.
Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.