Most Effective B2B Content Marketing Tactics, October 2014 [CHART]

Chart - Most Effective B2B Content Marketing Tactics

86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.

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B2B eCommerce Website Features, November 2014 [CHART]

Chart - B2B eCommerce Website Features

66% of B2B respondents noted customer expectations as a primary driver of their investment in omni-channel initiatives.

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Most Effective Sources Of Data For Marketing, November 2014 [CHART]

Chart - Most Effective Sources Of Data For Marketing

The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%).

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Trustworthy Vendor Website Features According To Small Business Owners, September 2014 [CHART]

Chart - Trustworthy Vendor Website Features According To Small Business Owners

Nearly 70% of respondents said an independent review of a product or service on a vendor’s site would make them most likely to trust the company.

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Change In Interaction With LGBT Media, June 2014 [TABLE]

Table - Change In Interaction With LGBT Media

LGBT websites and blogs had seen the biggest increase in interaction from gay and bisexual men and lesbian and bisexual women, with 28% and 39%, respectively, saying they had upped their interaction with said media in the past 12 months.

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US College Students’ Back-To-School Purchase Influences, August 2014 [TABLE]

Table - US College Students

Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.

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Local SEOs’ Most In-Demand Services, September 2014 [CHART]

For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers.

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