Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and doing so should include a healthy level of importance attached to social media.
This infographic from Design Advisor illustrates how color choice in online design can effect website conversions.
More than two-thirds of job candidates believe that employer brand strength is important (35%) or very important (34%) when they’re evaluating a new job opportunity. The results indicate that employees can be a “valuable asset” in communicating brand strength.
The vast majority of adults across 6 countries believe that organizations are failing to provide a connected experience, defined as organizations knowing their preferences across all channels and being able to provide them with access to the information they need in a timely manner.
Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 from the Reuters Institute for the Study of Journalism. Fully 53% of young adults reported coming across news stories via social media, compared to one-third (34%) of adults ages 55 and older.
Almost 6 in 10 US shoppers believe that the search box is ‘extremely important’ when they’re shopping on a retailer’s website, mobile site or mobile app, and another 27% consider it ‘important.’
Online shoppers enjoy using mobile devices for their e-commerce activities, but a great online shopping experience depends on more than just ease-of-use on mobile devices. That’s according to a report from Namogoo, which surveyed almost 1,400 online shoppers in the US on the factors that make and break the e-commerce experience.
This infographic from J&R illustrates seven ways small businesses can generate leads with content marketing.
This infographic from Quicksprout illustrates 10 elements that contribute to a successful website.
This infographic from DPFOC illustrates the critical aspects of conversion rate optimization.