B2B Marketing Budget Allocations In 2015 [CHART]

Chart - B2B Marketing Budget Allocations In 2015

B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.

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Influential Sources For College Students’ Back-To-School Purchase Decisions, August 2014 [TABLE]

Table - Influential Sources For College Students

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

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Mobile Channels LGBT Use To Book Hotels vs Air Travel, November 2014 [TABLE]

Table - Mobile Channels LGBT Use To Book Hotels vs Air Travel

Across generations, about 40% of LGBT mobile users reserved hotels through their devices, and more than one-quarter booked flights.

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Top Nonprofit Content Marketing Tactics, 2014 vs 2013 [TABLE]

Table - Top Nonprofit Content Marketing Tactics

Social media, cited by 93%, was the top content tactic nonprofit professionals used.

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Nonprofits’ Content Marketing Goals, 2013 vs 2014 [TABLE]

Table - Nonprofits

While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.

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Preferred Channel For Customer Service Inquiries, September 2014 [TABLE]

Table - Preferred Channel For Customer Service Inquiries

Social networks were hardly ever the preferred channel for making customer service inquiries.

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