Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.
US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else.
A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.
Nearly half of US teens say they prefer Snapchat over other social media sites, including Instagram, Twitter and Facebook.
eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
The most important objective of a lead generation strategy is to increase lead-to-customer conversions.
24% of respondents said they were annoyed by emails that indicated marketers had incorrect data about them.