Visual Communications

e-Strategy Trends’ continually updated collection of visual communications trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Fortune 500 Social Media Use By Platform, 2016-2018 [TABLE]

Table: Fortune 500 Social Media Use By Platform, 2016-2018

Facebook had a tumultuous 2018. The #DeleteFacebook movement gained traction after the platform fell victim to several scandals. However, social media activists are not representative of the general population, as evidenced by Facebook’s continued audience growth. Facebook has also gotten called into multiple congressional hearings for how it handled its user data. But advertisers aren’t…

Read More

Valued Instagram Content [TABLE]

Table: Content Valued In Instagram

Instagram Stories boasts more than 400 million daily users and in a survey of 2,400 Instagram users ages 13-55 in the US, Facebook IQ found that one-third had become more interested in a brand or product after seeing it on Instagram Stories.

Read More