e-Strategy Trends’ continually updated collection of visual communications trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Four in 5 marketers believe that influencer marketing is effective. The likely reason, according to a report from Mediakix, is that a majority (89%) say that the ROI they generate from influencer marketing is comparable or better than other marketing channels.Read More
Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report study, in-person events lead the pack among demand gen tactics for B2B marketers.Read More