Pinterest ad revenues are estimated to cross the $1 billion mark by 2020. Pinterest is also rising among the ranks of major video ad publishers, like Roku, with the introduction of its new video ad product.
Pinterest has an ambitious visual search strategy, which has produced tools such as Shop the Look, which lets users select blue dots within a pin to find similar products, and Lens, a real-time visual search tool embedded in the camera of the Pinterest App (and elsewhere).
Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.
When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.
This infographic from Salesforce illustrates why and how storytelling is a crucial element of your marketing efforts.
The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.
This infographic from Make A Video Hub illustrates Instagram’s history and growth, demographics and usage statistics.
This infographic from unmetric illustrates the best days of the week and times of the day to post to Instagram, Facebook and Twitter.
This infographic by Red illustrates 4 Dos and 4 Don’ts when using emojis in your marketing efforts.
This infographic illustrates 23 essential branding elements to consider when creating a brand.