e-Strategy Trends’ continually updated collection of visual communications trends and statistics for marketing, public relations, advertising and strategic communications professionals.
For the second consecutive year social media users have a relatively low level of satisfaction with the platforms they use as a whole, per a report from the American Customer Satisfaction Index (ACSI).Read More
Instagram posts have been found to generate more interaction when they include at least one emoji, making emojis a surprisingly useful engagement tool as opposed to just a way to dress up an otherwise dull message.Read More
Two-thirds of marketers say that Instagram is either extremely important (30%) or very important (35%) to their overall social media marketing strategy, as a majority of marketers planned to increase their organic activity on the platform this year.Read More
In August of 2019, SparkToro surveyed 1,584 professionals in the field of Search Engine Optimization (SEO) to share their opinions on the relative use and merit of various inputs in Google’s ranking systems.Read More
With CMOs in the US using data more than two-fifths of the time in decision making, it’s no wonder that more than half (55%) of marketing influencers say that one of their main objectives for a marketing data dashboard strategy is to improve how marketing makes decisions, per a new report from Ascend2 and its Research Partners.Read More