When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.
This infographic from Salesforce illustrates why and how storytelling is a crucial element of your marketing efforts.
The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.
This infographic from Make A Video Hub illustrates Instagram’s history and growth, demographics and usage statistics.
This infographic from unmetric illustrates the best days of the week and times of the day to post to Instagram, Facebook and Twitter.
This infographic by Red illustrates 4 Dos and 4 Don’ts when using emojis in your marketing efforts.
This infographic illustrates 23 essential branding elements to consider when creating a brand.
This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
This infographic from JDP illustrates how people in 11 different industries use their profile photos, from whether or not they smile to their attire.
This infographic from iScribblers highlights 64 content marketing statistics that can inform your efforts.