The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Exactly half of US households had access to a subscription video-on-demand (SVOD) service – such as Hulu, Amazon Prime or Netflix – as of February 2016.
Although the vast majority of marketers are now producing visual content, creating a successful image or video isn’t always a simple task.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
The most commonly used email campaign types aren’t always the most effective.
In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.
Even in a category as robust as digital video, though, growth has slowed and is expected to slow even more.
This year eMarketer estimates wearables usage will grow by roughly 60%, to reach nearly 64 million people.
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising.