Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.
US consumers spend an average of 35 hours per week watching live and timeshifted television.
The biggest reason why people did not watch news videos was fundamental to the nature of the medium: It’s just not as quick or convenient as reading.
Traditional, unsexy articles are still the most popular format for news content. Nearly six in 10 internet users said they had read an article in the past week.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Exactly half of US households had access to a subscription video-on-demand (SVOD) service – such as Hulu, Amazon Prime or Netflix – as of February 2016.
Although the vast majority of marketers are now producing visual content, creating a successful image or video isn’t always a simple task.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.