US marketers anticipate spending more than $9 million on their brand’s digital and mobile video advertising this year—a 67% increase from 2015, data reveals.
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows.
Video streaming quality issues continue to be a big problem for the advertising and media industries.
Roughly seven in 10 US teen smartphone users spend at least three hours per day watching video on their phones.
Snapchat users see advertising on the platform frequently, but how often do they engage with it? Not very often, according to March 2017 research from J.P. Morgan.
US internet users have positive attitudes toward 360-degree video, considering it memorable and engaging.
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.