In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.
Even in a category as robust as digital video, though, growth has slowed and is expected to slow even more.
This year eMarketer estimates wearables usage will grow by roughly 60%, to reach nearly 64 million people.
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising.
Desktop video ads have made up the bulk of each campaign’s approach. Local campaigns concentrated on this format the most since the beginning of 2015.
While just 7% of gaming industry professionals worldwide were developing VR or AR games in 2014, nearly 20% said the same just one year later.
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
The one format that is driving significantly higher shares on Facebook is videos.
Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies.