Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
Saying the word ‘you’ just once in the first 5 seconds of a YouTube video can increase overall views by 66%.
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
YouTube is the most popular channel among all generations for product review videos.
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.