Mobile Streaming By Age Group, December 2014 [CHART]

Chart - Mobile Streaming By Age Group

Some 43% of US smartphone-owning adults used their device to stream music and listen to online radio during the week prior to Deloitte’s survey.

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2015 Marketing Spending Plans By Channel, December 2014 [CHART]

54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.

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Twitter Users & TV Viewership By Source, December 2014 [CHART]

Chart - Twitter Users & TV Viewership By Source

Twitter users are more likely than non-users to watch various types of video content during a typical week.

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B2B Cost-Per-Lead By Channel, October 2014 [CHART]

Chart - B2B Cost-Per-Lead By Channel

Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.

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Global Mobile Video Ad Impressions By OS & Device, Q3 2014 [CHART]

Chart - Global Mobile Video Ad Impressions By OS & Device

iOS devices accounted for just 32.3% of global mobile ad impressions served during the third quarter on the Opera platform.

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Use vs Effectiveness Of B2B Content Marketing Tactics, August 2014 [TABLE]

Table - Use vs Effectiveness Of B2B Content Marketing Tactics

B2B marketers pointed to video as one of the top three most effective content marketing techniques.

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Online Ad Revenue Share By Format, 2013 vs 2014 [CHART]

Chart - Online Ad Revenue Share By Format

Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.

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Budgets From Which Mobile Ad Spending Is Drawn, October 2014 [CHART]

Chart - Budgets From Which Mobile Ad Spending Is Drawn

Print budgets are most susceptible to cannibalization, as 41% of marketers are using these budgets to fund additional mobile advertising dollars.

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