Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
How engaged with YouTube ads are millennials?
48.6% of executives surveyed say that the quantity of content provided to salespeople meets or exceeds expectations.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Facebook remains the most popular social media platform, with its users visiting the site more regularly than users of other social media sites.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
This infographic by Mediakix illustrates the most popular types of videos on YouTube.