Webinar Marketing

Top B2B Influencer Content Types [CHART]

Chart: Top B2B Influencer Content Types

At a time when B2B leaders say that content spurs buying processes, almost all (97%) respondents to a new survey say they are now placing a higher emphasis on the trustworthiness of the source of information when they are consuming content.

Read More

Webinar Conversion Rates

Chart: Webinar Conversion Rates

47% of registrants signed up for a webinar at least 8 days before the event, including about one-quarter (24%, up from 21% in 2016) signing up more than 2 weeks earlier.

Read More