Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet. In a new forecast package, eMarketer estimates there will be 182.6 million connected TV users in the US this year, up 8.1% from 2017. That works out to roughly 55% of the population.
The share of TV households with a Multimedia Device, Game Console and/or Smart TV has broadened to 58.7%, up from 52.2% during the year-earlier period.
Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
Millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to conduct political research.
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
4 in 10 US TV households stream video over connected TVs, most commonly via an internet-connected media player, reveals GfK in a recent study.
Laptop computers were the most common device used to stream videos.
The most common screen for digital video consumption is the traditional desktop or laptop.
Nearly one-fifth of US internet users intended to purchase a wearable device within the next 12 months.
The number of TV sets connected to the internet will almost triple between year-end and 2020 to reach almost 965 million.