Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
This infographic by Mediakix illustrates the most popular types of videos on YouTube.
Users most felt most burdened by ads that block content, and ones that follow them on the page while they scroll.
65% of internet users worldwide watched some type of video-on-demand, including both short-form and long-form content, in September 2015.
Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans (79%) now use Facebook.
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Two-thirds of SMBs create marketing videos at least 4 times a year.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.