Video streaming quality issues continue to be a big problem for the advertising and media industries.
Roughly seven in 10 US teen smartphone users spend at least three hours per day watching video on their phones.
Snapchat users see advertising on the platform frequently, but how often do they engage with it? Not very often, according to March 2017 research from J.P. Morgan.
US internet users have positive attitudes toward 360-degree video, considering it memorable and engaging.
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
Saying the word ‘you’ just once in the first 5 seconds of a YouTube video can increase overall views by 66%.