Video Marketing
e-Strategy Trends’ continually-updated collection of video marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Video Marketing Statistics [INFOGRAPHIC]
This infographic from Renderforest illustrates 47 video marketing statistics to help you think through your video marketing strategy.
Read MoreVideo View Growth On Facebook & YouTube [CHART]
YouTube and Facebook – the two most popular social media sites in the US – are commonly seen as more consumer-oriented than other, more business-oriented sites such as LinkedIn.
Read MoreMedia Consumption Of Millennials & Generation V [INFOGRAPHIC]
This infographic from VisionCritical compares the media consumption of Millennials to that of Generation V.
Read MoreGrowth Of Instagram Marketing, 2017-2018 [CHART]
In 2018, nearly seven in 10 US marketers used Instagram for marketing purposes. eMarketer expects Instagram to nearly double its US ad revenues this year to $6.12 billion.
Read MoreGrowth Of Snapchat Marketing, 2017-2018 [CHART]
In 2018, 28.3% of US marketers used Snapchat for marketing purposes. eMarketer expects Snapchat to make more than $660 million in US ad revenues, an 18.7% increase from last year.
Read MoreFortune 500 Social Media Use By Platform, 2016-2018 [TABLE]
Facebook had a tumultuous 2018. The #DeleteFacebook movement gained traction after the platform fell victim to several scandals. However, social media activists are not representative of the general population, as evidenced by Facebook’s continued audience growth. Facebook has also gotten called into multiple congressional hearings for how it handled its user data. But advertisers aren’t…
Read MoreBaby Boomer Video Consumption [CHART]
The number of Baby Boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.
Read MoreGeneration X Video Consumption, 2017-2019 [CHART]
This year, eMarketer estimates that 52.1 million US Gen Xers—or more than than three-quarters of the Gen X population—will watch digital video at least once a month.
Read MoreMillennials’ Video Consumtion, 2017-2019 [CHART]
This year, 65.1 million millennials will watch digital video at least once a month, according to eMarketer estimates.
Read More2019 B2C Content Marketing [INFOGRAPHIC]
This infographic from Digital Marketing Philppines illustrates seven aspects of content marketing for business-to-consumer communication efforts.
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