Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
TV’s share of multi-screen video viewing time might be challenged by digital screens, but viewers remain most receptive to ads on live TV.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.
Visual content such as videos and infographics are considered effective by more marketers than blog posts and articles.
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.
53% of US consumers agree that, compared to 5 years ago, there is too much content out there.
Snapchat captured the interest of 36% of marketers surveyed. Each of the top three platforms named was a visual social network.
Several fast-growing social media services began offering themselves as platforms for advertisers this year.