The number of original scripted TV shows has grown over the years, not only on basic cable, but also on services like Hulu and Netflix.
YouTube, Snapchat and Instagram are considered cool by the largest share of US online teens (12-17) who are monthly users of the platforms.
Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.
YouTube videos only make up roughly one-quarter of all videos posted by brands on Facebook.
Advertising revenues are key to the existence of much digital video content. Still, if there are too many ads playing, users will stop watching the video altogether.
Events are one way for B2B marketers to engage and advance their relationships with customers.
Some 43.1% of US and Canadian adults are aware that their pay-TV provider offers TV Everywhere.
Almost 9 in 10 B2B marketers agree that a deep understanding of their buying audience is critical to creating content that engages buyers.
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.