![Snapchat Overtakes Facebook Among Young Millennials [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/07/EdisonTriton-Social-Media-Use-Among-Youth-2014-2016-Mar2016-150x150.png)
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
Average Total Shares Of Facebook Videos [CHART]
![Average Total Shares Of Facebook Videos [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/07/facebook-video-shares-150x150.png)
The one format that is driving significantly higher shares on Facebook is videos.
Top Benefits Of Live Video-Streaming Events [CHART]
![Top Benefits Of Live Video-Streaming Events [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/Brandlive-Benefits-Producing-Live-Streaming-Video-Events-Mar2016-150x150.png)
Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies.
Video Marketing Statistics [INFOGRAPHIC]
![Video Marketing Statistics [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/Hyperfine-vVideomarketing-150x150.jpg)
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Budget Allocations For Medical Marketing [CHART]
![Budget Allocations For Medical Marketing [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/MMM-Medical-Marketers-Budget-Allocations-Mar2016-150x150.png)
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Perfect Social Media Posts [INFOGRAPHIC]
![Perfect Social Media Posts [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/How-to-Create-the-Perfect-Social-Post-150x150.jpg)
This infographic from Quick Sprout illustrates some of the elements that go into creating create posts for YouTube, Facebook, Twitter, Pinterest, and Google+.
Snapchat Growth Among Millennials & Gen Xers [CHART]
![Snapchat Growth Among Millennials & Gen Xers [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/atlas_Skhi7P_N-150x150.png)
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
Frequency With Which People Watch TV Or Movies On Smartphones [CHART]
![Frequency With Which People Watch TV Or Movies On Smartphones [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/207805-150x150.gif)
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.
Likely Voters Who Use Video To Learn About Candidates By Generation [CHART]
![Likely Voters Who Use Video To Learn About Candidates By Generation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/207952-150x150.gif)
More than half of US likely voters who use digital video to learn about political candidates are Millennials.
The Internet Of Things Landscape [INFOGRAPHIC]
![The Internet Of Things Landscape [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/internet-of-things-battlegrounds-infographic-150x150.png)
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.