![Best Way To Reach Baby Boomers [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/Best-Way-Advertisers-Reach-Boomers-150x150.png)
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
B2B Digital Marketing Priorities [CHART]
![B2B Digital Marketing Priorities [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/B2B-Digital-Marketing-Priorities-150x150.png)
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
Email Innovation [CHART]
![Email Innovation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Email-Innovation-150x150.png)
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
YouTube Channel Optimization [INFOGRAPHIC]
![YouTube Channel Optimization [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/Youtube-Channel-Optimization-Infographic-150x150.jpg)
This infographic from WeAreTop10 illustrates how to optimize your YouTube channel for best performance.
Virtual Reality Users, 2016-2019 [CHART]
![Virtual Reality Users, 2016-2019 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/virtual-reality-users-2016-2019-150x150.gif)
Virtual Reality has been slower to catch on in the US than Augmented Reality, and will not reach mass adoption in the foreseeable future.
Why People Won’t Buy VR Headsets [TABLE]
![Why People Won’t Buy VR Headsets [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/why-people-wont-buy-vr-headsets-150x150.gif)
Cost isn’t the only factor holding back adoption of these virtual reality headsets. Many people are simply not interested in them.
Budgeting For Digital Marketing Trends [INFOGRAPHIC]
![Budgeting For Digital Marketing Trends [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Budgeting-For-Digital-Marketing-Trends-Infographic-150x150.jpg)
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
Popularity vs Effectiveness Of Content Marketing Types [CHART]
![Popularity vs Effectiveness Of Content Marketing Types [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Popularity-vs-Effectiveness-of-Content-Marketing-Types-150x150.png)
The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.
Future Of Robotics & Artificial Intelligence [INFOGRAPHIC]
![Future Of Robotics & Artificial Intelligence [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/future-of-robotics-artificial-intelligence-150x150.png)
This infographic by PricewaterhouseCoopers illustrates the future of robotics and AI.
Snapchat Users By Age [CHART]
![Snapchat Users By Age [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Snapchat-Users-By-Age-150x150.gif)
Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.