Channels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]

Chart - Channels US Ad Execs Use For Programmatic Buying

Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.

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Most Popular Mobile Videos Watched By US Mothers, September 2014 [CHART]

Chart - Most Popular Mobile Videos Watched By US Mothers

Some 88% of expectant women and mothers with children up to 8 years old own a smart phone.

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US LGBT Media Consumption By Age, September 2014 [TABLE]

Table - US LGBT Media Consumption By Age

LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey.

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2015 B2B Content Marketing Trends [INFOGRAPHIC]

Infographic - 2015 B2B Content Marketing Trends

This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.

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US Online Display Ad Spending Share By Format, 2013-2018 [CHART]

Chart - US Online Display Ad Spending Share By Format

Video’s share of digital display ads in the US will gain significant ground throughout our forecast period, increasing from 21.6% of all digital display advertising last year to 30.1% by 2018.

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Social Advertising & The Path To Purchase By Network, Q1 2014 [CHART]

Chart - Social Advertising & The Path To Purchase By Network

YouTube stood out as the most likely social media property by far to turn a prospect immediately into a customer.

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