![360 Videos [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/360-videos-150x150.jpg)
This infographic examines engagement with 360 videos, claiming that they enjoy clickthrough rates averaging 4.51%, compared to 0.56% for traditional videos.
App Install Ad Budget Allocations [TABLE]
![App Install Ad Budget Allocations [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/app-install-ad-budget-allocations-150x150.png)
Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.
Types Of Videos Marketers Create [CHART]
![Types Of Videos Marketers Create [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/types-of-videos-marketers-create-150x150.png)
More than half of US marketing decision-makers surveyed said they create customer testimonials and product/service overview videos intended for distribution on social media, making those the two most popular types of video.
Snapchat-Only Users [CHART]
![Snapchat-Only Users [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/Snapchat-Only-Users-150x150.png)
Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?
Most Important Customer Service Options For Online Shopping [CHART]
![Most Important Customer Service Options For Online Shopping [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/Important-Customer-Service-Options-Online-Shopping-150x150.png)
Online shoppers are increasingly taking advantage of live chat options when shopping online, reports UPS in the 5th installment of its 2017 Pulse of the Online Shopper research series. Some 42% see live chat as an important customer service option when shopping online, according to the study.
Users Of Streaming Video Services By Provider, 2015-2020 [CHART]
![Users Of Streaming Video Services By Provider, 2015-2020 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/users-of-streaming-video-services-by-provider-2015-2020-150x150.png)
Despite an increasingly competitive digital video space that is packed with new (and successful) properties, usage of YouTube remains strong and the unit continues to be an important part of parent company Alphabet’s portfolio.
The Visual Internet [INFOGRAPHIC]
![The Visual Internet [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/visual-internet-150x150.jpg)
This infographic by Frames Direct illustrates the evolution of the Internet from a text-only to a visual medium.
Influencer Marketing [INFOGRAPHIC]
![Influencer Marketing [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/Influencer-Marketing-150x150.jpg)
This infographic from DCI highlights statistics that illustrate the appeal of influencer marketing.
Video Marketing Content Types [CHART]
![Video Marketing Content Types [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/Marketing-Video-Content-Types-150x150.png)
Marketers are brimming with enthusiasm about video. More than 9 in 10 believe that video content is becoming more important, while 7 in 10 report that video converts better than other content formats and almost three-quarters feel that the ROI is steady or improving.
Connected TV Penetration [CHART]
![Connected TV Penetration [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/Connected-TV-Penetration-150x150.png)
The share of TV households with a Multimedia Device, Game Console and/or Smart TV has broadened to 58.7%, up from 52.2% during the year-earlier period.