Almost two-thirds of senior marketers in North America feel that visual assets (photos, videos, illustrations and infographics) are core to their brand story communications.
Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency.
The gaming video content audience would total 486 million worldwide this year—and soar to 790 million by 2017.
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
4 in 10 US TV households stream video over connected TVs, most commonly via an internet-connected media player, reveals GfK in a recent study.
Netflix turned in another strong quarter in Q2, the company said in a recent release, gaining more than 2 million paid international subscribers.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.
90% of parents also listed digital games with educational purposes as a useful pursuit, along with visiting educational websites and reading books.
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.