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You are here: Home / Archives for Video Marketing

360 Videos [INFOGRAPHIC]

360 Videos [INFOGRAPHIC]

This infographic examines engagement with 360 videos, claiming that they enjoy clickthrough rates averaging 4.51%, compared to 0.56% for traditional videos.

February 24, 2018 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Online Behavior, Video Marketing Tagged With: 360 Videos, BMW, CTR, Documentaries, Engagement, Entertainment Marketing, Infographic, Journalism, Media Marketing, Movie Marketing, NASA, News Marketing, Sony, Sports Marketing, Statistics, Television Marketing, Travel Marketing

App Install Ad Budget Allocations [TABLE]

App Install Ad Budget Allocations [TABLE]

Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.

February 23, 2018 By David Erickson
Filed Under: Advertising, Marketing Budgets, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing Tagged With: Banner Advertising, Broadcast Advertising, Display Advertising, Mobile Advertising, Mobile Apps, Mobile Video, Native Advertising, Outdoor Advertising, Print Advertising, Radio Advertising, Social Media Advertising, Social Video, Statistics, Table, Television Advertising

Types Of Videos Marketers Create [CHART]

Types Of Videos Marketers Create [CHART]

More than half of US marketing decision-makers surveyed said they create customer testimonials and product/service overview videos intended for distribution on social media, making those the two most popular types of video.

February 22, 2018 By David Erickson
Filed Under: Content Marketing, Video Marketing Tagged With: Chart, Customer Testimonials, Educational Videos, Entertainment Videos, How To Videos, Product Videos, Statistics, Thought Leadership, Virtual Tours

Snapchat-Only Users [CHART]

Snapchat-Only Users [CHART]

Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?

February 15, 2018 By David Erickson
Filed Under: Consumer Behavior, Generation V, Generation X, Generations, Millennials, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Technographics, Video Marketing Tagged With: Chart, Facebook, Instagram, Mobile Apps, Mobile Behavior, Mobile Messaging, Mobile Video, Smart Phones, Snapchat, Statistics, Twitter, Whatsapp, YouTube

Most Important Customer Service Options For Online Shopping [CHART]

Most Important Customer Service Options For Online Shopping [CHART]

Online shoppers are increasingly taking advantage of live chat options when shopping online, reports UPS in the 5th installment of its 2017 Pulse of the Online Shopper research series. Some 42% see live chat as an important customer service option when shopping online, according to the study.

February 13, 2018 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Email Marketing, Online Behavior, Social Media Marketing, Video Marketing, Web Development Tagged With: Call Centers, Chart, Consumer Attitudes, Customer Service, FAQx, Live Chat, Online Shopping, Screen Sharing, Statistics

Users Of Streaming Video Services By Provider, 2015-2020 [CHART]

Users Of Streaming Video Services By Provider, 2015-2020 [CHART]

Despite an increasingly competitive digital video space that is packed with new (and successful) properties, usage of YouTube remains strong and the unit continues to be an important part of parent company Alphabet’s portfolio.

February 7, 2018 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Video Marketing Tagged With: Amazon Prime Video, Chart, Entertainment Marketing, Hulu, Movie Marketing, Netflix, OTT, Statistics, Streaming Video, Television Marketing, YouTube

The Visual Internet [INFOGRAPHIC]

The Visual Internet [INFOGRAPHIC]

This infographic by Frames Direct illustrates the evolution of the Internet from a text-only to a visual medium. 

February 4, 2018 By David Erickson
Filed Under: Advertising, Consumer Behavior, Content Marketing, Online Behavior, Photo Marketing, Search Engine Marketing, Social Media Marketing, Video Marketing, Web Development Tagged With: Animojis, Attention Span, Augmented Reality, Consumer Psychology, Emojis, Eyetracking, Facebook, Flash, Google Image Search, Infographic, Instagram, iPhone, Live Streaming Video, Pinterest, Smart Phones, Snapchat, Social Sharing, Statistics, Video Games, Virtual Reality, Visual Communications

Influencer Marketing [INFOGRAPHIC]

Influencer Marketing [INFOGRAPHIC]

This infographic from DCI highlights statistics that illustrate the appeal of influencer marketing. 

February 3, 2018 By David Erickson
Filed Under: Blog Marketing, Content Marketing, Online Behavior, Social Media Marketing, Video Marketing Tagged With: Blogging, Facebook, Influencer Marketing, Infographic, Instagram, Statistics, Twitter, YouTube

Video Marketing Content Types [CHART]

Video Marketing Content Types [CHART]

Marketers are brimming with enthusiasm about video. More than 9 in 10 believe that video content is becoming more important, while 7 in 10 report that video converts better than other content formats and almost three-quarters feel that the ROI is steady or improving.

January 31, 2018 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Social Media Marketing, Video Marketing Tagged With: Chalk Talk Videos, Chart, Cultural Videos, Customer Videos, Educational Videos, Explainer Videos, How To Videos, Live Streaming Video, One To One Videos, Product Demonstrations, Product Videos, Social Videos, Statistics, Testimonial Videos, Vlogging, Vlogs, Webinars

Connected TV Penetration [CHART]

Connected TV Penetration [CHART]

The share of TV households with a Multimedia Device, Game Console and/or Smart TV has broadened to 58.7%, up from 52.2% during the year-earlier period.

January 27, 2018 By David Erickson
Filed Under: Consumer Behavior, Ethnic Marketing, Online Behavior, Technographics, Video Marketing Tagged With: African Americans, Asian Americans, Chart, Connected TVs, Entertainment Marketing, Hispanics, Latinos, Market Penetration, OTT, Smart TVs, Statistics, Television Marketing, Video Game Consoles

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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