Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Facebook remains the most popular social media platform, with its users visiting the site more regularly than users of other social media sites.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
This infographic by Mediakix illustrates the most popular types of videos on YouTube.
Users most felt most burdened by ads that block content, and ones that follow them on the page while they scroll.
65% of internet users worldwide watched some type of video-on-demand, including both short-form and long-form content, in September 2015.
Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans (79%) now use Facebook.
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.