Marketers’ Ability To Measure ROI Of Online Marketing, March 2015 [CHART]

Chart - Marketers

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.

Share Of Video Ad Views By Device, 2013 vs 2014 [CHART]

Chart - Share Of Video Ad Views By Device

Tablets are popular devices for video viewing but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization.

Best Social Channels For Distributing B2B Content, August 2014 [TABLE]

Table - Best Social Channels For Distributing B2B Content

Fully 94% of business-to-business (B2B) marketers in North America said they used LinkedIn to distribute content.

Mobile Downloads & In-App Revenues, 2013-2016 [TABLE]

Table - Mobile Downloads & In-App Revenues

Ebook sales will reach $4.25 billion in 2015, accounting for 43.3% of US mobile download and in-app revenues in 2015.