TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
This infographic from WeAreTop10 illustrates how to optimize your YouTube channel for best performance.
Virtual Reality has been slower to catch on in the US than Augmented Reality, and will not reach mass adoption in the foreseeable future.
Cost isn’t the only factor holding back adoption of these virtual reality headsets. Many people are simply not interested in them.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.
This infographic by PricewaterhouseCoopers illustrates the future of robotics and AI.
Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.