![Media Consumption By Social Media Site [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/media-consumption-by-social-site-150x150.png)
Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.
US Video Ad Spending, 2017-2021 [CHART]
![US Video Ad Spending, 2017-2021 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/us-video-ad-spending-2017-2021-150x150.gif)
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.
How People Watch TV By Ethnicity [TABLE]
![How People Watch TV By Ethnicity [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/How-People-Watch-TV-By-Ethnicity-150x150.gif)
Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
Engineers’ Information Sources During Buying Cycle [CHART]
![Engineers’ Information Sources During Buying Cycle [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/08/Engineers-Information-Sources-During-Buying-Cycle-150x150.png)
Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
Most Popular Apps For 18-34 Year-Olds [CHART]
![Most Popular Apps For 18-34 Year-Olds [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/08/Most-Popular-Apps-18-34-Year-Olds-150x150.png)
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Frequency Of Millennials’ Snapchat Use [TABLE]
![Frequency Of Millennials’ Snapchat Use [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2017/08/frequency-of-millennials-snapchat-use-150x150.gif)
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.
US Connected TV Users By Brand [CHART]
![US Connected TV Users By Brand [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/08/Connected-TV-Users-By-Brand-150x150.gif)
The use of connected TV devices continues on a sharp upward path, with another year of double-digit growth in the US.
How B2B Marketers Qualify Leads [CHART]
![How B2B Marketers Qualify Leads [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/08/How-B2B-Marketers-Qualify-Leads-150x150.png)
Four best practices can lead to significant lifts in conversion rates from marketing qualified leads to sales.
Top Digital Marketing Skills [CHART]
![Top Digital Marketing Skills [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/08/Top-Digital-Marketing-Skills-2017-150x150.png)
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Facebook Videos By Aspect Ratio, Q1 & Q2 2017 [CHART]
![Facebook Videos By Aspect Ratio, Q1 & Q2 2017 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/08/Facebook-Videos-By-Aspect-Ratio-150x150.png)
While the majority of videos still have a 16:9 aspect ratio, that number is decreasing – in Q1, 70.7% were horizontal, compared to 59.8% in Q2. Vertical videos comprised only 0.6% in Q1 and 0.4% in Q2.