Video Marketing

Video Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of video marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Reach Comparison: TV & Online Video Ads vs. Only TV Ads [CHART]

via Measuring and marrying TV and online video has benefits in terms of reach, as well, according to a September 2011 study by video ad network YuMe and Nielsen. The study found that with TV ads only, campaigns had 50% reach. When combined with online video advertising, however, the campaigns reached 57% of consumers,…

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Video Marketing For Brand Engagement [CHART]

via When surveyed this year, 73% of respondents said brand engagement was their primary video campaign metric. This was up from 68% in 2011 and just 18% in 2010. Brand lift and clickthroughs were still being talked about, but seem to be less essential in determining campaign effectiveness. Read the rest at eMarketer. Rate…

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Marketers Align Online Video With TV Campaigns [CHART]

via About half of brand advertisers and agencies polled in North America believed that, out of the major advertising channels, the one most appropriate to align with online video was TV. Forty percent, though, said online video should be more aligned with display advertising, and 11% said “neither.” Read the rest at eMarketer. Rate…

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US Smart Phone Gamers, Video Viewers & Music Fans [CHART]

via The smartphone class is not defined by age, gender, income or race. Instead it is defined by its members’ shared behaviors. Understanding the common behavioral traits that unite the class makes members easy to recognize and underscores the influence this class of consumers is having on how Americans communicate, consume media and shop.…

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Change In Content Marketing By Format [CHART]

via A good portion (35%) of North American companies planned to invest more in website content this year, with an even larger percentage (54%) expecting to do so with video. Email appears to remain a tried-and-true content marketing tactic, and most marketers are already comfortable with their level of investment: just 15% plan to…

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Content Marketing By Format, 2009-2011 [CHART]

via Companies’ interest in content marketing is a growing trend. Not surprisingly, Custom Content Council and ContentWise found 52% of North American companies used video for content marketing in 2011, a number that has increased sharply since 2009, when it accounted for only 37% of North American marketers’ content investment. Websites and emails remained…

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Top 10 Video Sites By Content [CHART]

via Turner Digital reported easily the best month-over-month unique viewer performance gains among the top 10 US online video properties in March 2012. Turner Digital reported about 42.9 million viewers, up an impressive 48% from 29 million in January, jumping from the 10th spot to the 7th ranking. Comcast NBCUniversal, which had occupied the…

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Top 10 Video Sites By Ad Views [CHART]

via Americans viewed almost 8.4 billion video ads in March 2012, representing a new peak, up 11.7% from roughly 7.5 billion in February, and a dramatic increase of 50.6% from 5.6 billion in January, according to April 2012 comScore VideoMetrix data. Hulu generated the highest number of video ad impressions at more than 1.75…

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Most Event Sessions Go Uncaptured [CHART]

via Those planning events may want to rethink their strategy, as live video and webcasts are the most popular form of content according to 68 percent of past and future users. In a similarly revealing question, many physical event hosts (43 percent) capture less than 10 percent of the content from their physical events…

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