Video Marketing

Video Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of video marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Travel Marketing Budget Changes [CHART]

via emarketer.com According to Frommer’s and Tnooz’s “2011 Digital Marketing and Content Survey,” 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Read the rest at eMarketer. Rate this post

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Global Mobile Video Views, 2011 & 2012 [CHART]

via emarketer.com April data from market research firm Strategy Analytics also captured the steep growth of mobile video. In 2011, Strategy Analytics cited 108 billion mobile videos viewed worldwide; in 2012 that number has already climbed to 280 billion views. Read the rest at eMarketer. Rate this post

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TV Activities Of Online Americans [CHART]

via emarketer.com Viacom Media Networks surveyed US internet users in January 2012 and found that many make TV watching social through on and offline means. Of respondents, 85% watched television in the same room as another person, while 61% searched for supplemental content online, 58% watched video clips on social networks, 57% chatted with friends…

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Where Mobile Ads Are Noticed By Smart Phone Owners [CHART]

via emarketer.com Typically, respondents reported researching products on their smartphone while either at home (58%) or generally “on the go” (43%), followed by in a store (31%), making retail locations the No. 1 single out-of-home place for smartphone owners to take action. Meanwhile, the locations of online ads noticed on mobile devices shifted between July…

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2011 Video Ad Interaction Rates, By Site Type [CHART]

via marketingcharts.com Within the different site categories measured, kids and family led with a 7.87% interaction rate, followed by B2B (6.46%), games (6.21%), and entertainment (5.34%). Automotive sites fared the worst in this metric, with an interaction rate of 2.65%. Kids and family sites also saw the highest total CTR, at 0.6%, far ahead of…

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2011 Video Ad Completion Rates, By Industry [CHART]

via marketingcharts.com Consumer goods manufacturers had the most success among various verticals in getting their video ads viewed in 2011, finds a PointRoll study [pdf] released in May 2012. Consumer goods ads were fully completed 48% of the time, and at least halfway completed 64% of the time. While their 100% completion rate was only…

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Online Mobile Use By Ethnicity [CHART]

via marketingcharts.com Black Americans are consistently the second-highest US consumers of mobile data services by ethnic demographic. And, they are highly active on the Internet and on their mobile devices, watching video, networking with their social connections, and making purchases, according to [pdf] Nielsen’s latest Cross-Platform Report. Nielsen examined the media habits of the digital…

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Average Entries Per Social Media Campaign By Type [CHART]

via marketingcharts.com Campaigns that attract high user activity and entry rates are not the types that inspire users to share with friends. Campaigns like contests and sweepstakes generate higher entry and participation rates, while quizzes, trivia contests and pick-your-favorite campaigns are more likely to be shared via a news feed post or an invite to…

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Global Social Vide Ad Views By Industry [CHART]

via emarketer.com The automotive industry, a big spender on offline commercials (including those Super Bowl ads), saw the most social video views during the first part of this year, followed by those video ads related to community and activism at a fairly distant second. Read the rest at eMarketer. Rate this post

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Global Social Video Ad Views, Q1 2011-Q1 2012 [CHART]

via emarketer.com According to data released in April from social video measurement firm Visible Measures, views of social video ads served to English-speaking audiences increased to almost 1.33 billion in Q1 of this year, a 78% rise over Q4 2011. The measurement company noted that Q1 is typically a busy time of year for video…

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