Video Marketing
Online Acts Prompted By Watching Fortune 500 Brand Video Ad, August 2012 [CHART]
A visit to a brand’s Facebook page was the most common action taken after watching an online video ad, at least for US viewers watching an opt-in ad from a Fortune 500 brand.
Read MoreTypes Of Online Videos Watched By Apparel Shoppers, May 2012 [CHART]
36% of US online shoppers watched a “customer testimonial/review” video while shopping for apparel within the last six months.
Read MoreAttitudes Toward Online Product Videos, November 2011 [CHART]
More than half of internet users surveyed believed that online product videos helped increase confidence in their purchase.
Read MoreHow Internet Users Are Changing Their Pay TV Services, May 2012 [CHART]
46% of respondents cancelled one or more premium channels and, to save money, 44% downgraded to a less expensive TV package.
Read MorePre-Roll Video Ad Metrics By Industry, Q2 2012 [CHART]
In-stream video buying platform VideoHub reported in Q2 that US online pre-roll CPG video ads had a 73.03% completion rate, slightly above the average for all industries.
Read MoreOnline Video Viewership Among Select Industries Worldwide, Q3 2012 [CHART]
Viewership of online videos in the CPG category was up sharply in Q3 2012 compared to the previous quarter.
Read MoreVideo Recommenders By Political Affiliation [TABLE]
23% of internet-using registered voters have encouraged others to watch online videos related to the election or political issues this campaign season.
Read MoreOnline Video Recommendations By Political Affiliation [TABLE]
Pew Internet breaks down the politics of people who recommend online videos.
Read MoreTypes Of Political Videos Voters Watch Online [TABLE]
48% watch video news reports about the election or politics.
Read MoreBuilding YouTube Audiences [INFOGRAPHIC]
This infographic by FanBridge takes a look at how YouTube channel owners are building audiences.
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