For all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners, ages 18 to 29, this was followed by shopping, reading books and email.
Smart phone owners are more likely than tablet owners to access local information (88% vs. 75%) and find local services (74% vs. 55%) on their devices.
Digital video ad views continued to grow at a faster pace than video ad views in Q2 (68% vs. 10% year-over-year), per a FreeWheel study released in August 2012.
Among the top 15 apps, 12 have a social and/or local component.
Among those businesses that cite social media among their most effective marketing tools, Facebook still rules the day, even for B2Bs.
Among active social network users who watch videos online, 30% are willing to allow streaming video sources to mine their social networking information to provide relevant ads.
22.2 million smart phone users in Japan will watch video on their devices in fiscal year 2012.
Hispanics are 80% more likely to say that they usually remember the brands they see advertised online, across all devices.
Each day, one billion names are Googled.
There were 350 million online video watchers in China as of June 2012. That’s 40 million more people than the total population of the US last year.