Advertisers on the Opera Advertising mobile platform are seeing higher engagement rates & dwell times from rich media & have shifted their focus accordingly
The top four trends deemed most important to the future of display advertising, three were related to integration.
Americans viewed more than 11 billion video ads in June, representing a 9.2% increase from May’s previous high of roughly 10.1 billion views.
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Popular connected consoles included Nintendo’s Wii, Sony’s PlayStation 3 and Microsoft’s Xbox 360.
38% of viewers visited a website mentioned in a connected TV ad.
Gaming was a significantly less popular activity on smart phones, according to a study of US internet users conducted by Frank N. Magid Associates.
On average, tablet gamers downloaded 22 games over the past year, according to a study of US internet users conducted by Frank N. Magid Associates for gaming company PlayFirst.
More than a third (35%) of the videos depicted devastating or intensely graphic images.
Almost two-thirds of the most viewed videos on YouTube (64%) were posted by citizens; 36% were posted by organizations.