Top 12 Mobile Strategies [CHART]Rate this post via marketingcharts.com Data from the “2012 Digital Marketing Optimization Survey” indicates that more marketers will be focusing on mobile optimized websites than mobile applications as part of their mobile strategies this year. 42% chose the former as one of their top 3 strategies, compared to 34% who chose […]
Top 8 Social Media Strategies [CHART]Rate this post via marketingcharts.com adobe-top-intended-social-media-strategies-june2012.jpgMost digital marketers are looking to focus their social media strategies this year on leveraging the power of social sharing, according to an Adobe survey released in May 2012. Asked their top 3 strategies and tactics for the coming year, 79% of respondents said they […]
Travel Marketing Budget Changes [CHART]Rate this post via emarketer.com According to Frommer’s and Tnooz’s “2011 Digital Marketing and Content Survey,” 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Read the rest at eMarketer.
Global Mobile Video Views, 2011 & 2012 [CHART]Rate this post via emarketer.com April data from market research firm Strategy Analytics also captured the steep growth of mobile video. In 2011, Strategy Analytics cited 108 billion mobile videos viewed worldwide; in 2012 that number has already climbed to 280 billion views. Read the rest at eMarketer.
TV Activities Of Online Americans [CHART]Rate this post via emarketer.com Viacom Media Networks surveyed US internet users in January 2012 and found that many make TV watching social through on and offline means. Of respondents, 85% watched television in the same room as another person, while 61% searched for supplemental content online, 58% watched video […]
Where Mobile Ads Are Noticed By Smart Phone Owners [CHART]Rate this post via emarketer.com Typically, respondents reported researching products on their smartphone while either at home (58%) or generally “on the go” (43%), followed by in a store (31%), making retail locations the No. 1 single out-of-home place for smartphone owners to take action. Meanwhile, […]
2011 Video Ad Interaction Rates, By Site Type [CHART]Rate this post via marketingcharts.com Within the different site categories measured, kids and family led with a 7.87% interaction rate, followed by B2B (6.46%), games (6.21%), and entertainment (5.34%). Automotive sites fared the worst in this metric, with an interaction rate of 2.65%. Kids and family sites […]
2011 Video Ad Completion Rates, By Industry [CHART]Rate this post via marketingcharts.com Consumer goods manufacturers had the most success among various verticals in getting their video ads viewed in 2011, finds a PointRoll study [pdf] released in May 2012. Consumer goods ads were fully completed 48% of the time, and at least halfway completed 64% […]
Average Entries Per Social Media Campaign By Type [CHART]Rate this post via marketingcharts.com Campaigns that attract high user activity and entry rates are not the types that inspire users to share with friends. Campaigns like contests and sweepstakes generate higher entry and participation rates, while quizzes, trivia contests and pick-your-favorite campaigns are more likely to […]