Nearly half of 13- to 17-year-old respondents said their favorite way to communicate with friends was in person.
This infographic by Ignite Social Media offers some fairly simple formulas for calculating social media ROI.
InventHelp created this infographic explaining how to determine the ROI of social media marketing because 73% of CEOs think marketers lack business credibility.
Roughly one-third of smartphone and tablet users say they would be more likely to pay attention to an ad on their device if the ad’s topic was relevant to them.
Asked about online video ads irrelevant to the site (though not necessarily irrelevant to them), 70% of women said they were more likely to ignore them.
Contextual video ads made women feel more favorably toward both the brand (62%) and the site where they saw the ad (56%).
Business executives in the US and several countries in Europe (Belgium, France, Germany, the Netherlands and the UK) reported that a majority of their companies were active on social media websites
A Q1 2012 survey of US financial professionals found that almost nine in 10 had an account on at least one social media service.
One-third of cord-cutters say they would not re-install services even if the cost of cable was slashed, according to June 2012 survey results from TechBargains.com.
French viewers increased the share of time spent watching video via TV channel websites, up to 33% in March 2012, from 25% in January.