Bluefin examined a pre-campaign period–when Mike’s Hard Lemonade spots weren’t running–and then an in-flight period when the campaign was in full swing.
Kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media.
iProspect put together this infographic that illustrates how connected and how fans will consume 2012 Olympics content.
Both men and women reported similar levels of attention given to several types of mobile ads, though women were somewhat less likely to ever pay attention to video, banner or pop-up ads.
More than a third of tablet users in New York played games on their tablets (33.7%) every day, compared to less than a tenth in Japan (9.1%).
In 2009, 54% said they were using web development. Three years later, in May 2012, 87% said they were using it.
42.9% say they are more likely to focus on ads in video format on a Smartphone or tablet.
InventHelp created this infographic explaining how to determine the ROI of social media marketing because 73% of CEOs think marketers lack business credibility.
Roughly one-third of smartphone and tablet users say they would be more likely to pay attention to an ad on their device if the ad’s topic was relevant to them.