Rate this post via emarketer.com Publishers like YouTube are already embracing this metric as a way for brands to both measure and pay for ad performance. Its TrueView product allows advertisers to pay only for video ads that consumers have viewed for at least 30 seconds or to completion, depending on the length of the […]
Rate this post via emarketer.com via emarketer.com eMarketer expects strong growth in spending on display advertising, especially video, this year. In the US, eMarketer projects advertisers will increase video ad spending by 54.7% and up investments in standard banners by nearly 20%. eMarketer predicts much lower growth for rich media ads, however, at just over […]
Rate this post via marketingcharts.com Facebook remains the most common social media tool used by marketers, at 92% of respondents to the Social Media Examiner survey, unchanged from 2011 results. The second-most-popular social network among marketers, Twitter, has an 82% adoption rate, down slightly from 84% last year, meaning Facebook is about 12% more popular […]
Rate this post via marketingcharts.com YouTube (and/or other video sites) is the top area where marketers plan on increasing their social media efforts, finds Social Media Examiner in an April 2012 report. YouTube/video is slated for an increase in activity by 76% of respondents, ahead of Facebook (72%), Twitter (69%), blogs (68%), Google+ (67%), and […]
Rate this post via emarketer.com Tablets are also likely contributors to online movie growth. According to comScore, almost half of US tablet owners viewed full-length movies or on-demand video or TV episodes on the tablet on at least a monthly basis. Read the rest at eMarketer.
Rate this post via marketingcharts.com Online product viewers can have a powerful impression on consumers, according to [download page] a March 2012 report from the e-tailing group, sponsored by Invodo. 51% of respondents, who qualified by having watched product videos on retail or brand manufacturer websites, said that they have more confidence in the purchases […]
Rate this post via emarketer.com Online video services in China hit the news in a big way this month when the two leading online video sites by market share, Youku and Tudou, announced plans to merge. According to data from Analysys International, Youku and Tudou accounted for a 35.5% share of all online video ad […]
According to February 2011 research from agency MGH, awareness is high among smartphone owners. Nearly two-thirds have seen a QR code, and about half that number, or one-third overall, had used one.