Video Marketing
Video Engagement: Facebook Uploads vs. YouTube Links, January 2013 [CHART]
Facebook videos achieved a 40% higher Engagement Rate (0,25%) than YouTube links (0,151%) in the studied period.
Read MoreGetting Facebook Shares [INFOGRAPHIC]
This infographic by Mari Smith illustrates fourteen tactics to inspire people to share your content on Facebook.
Read MoreSMB Marketing Budgets & Confidence In Competence, February 2013 [CHART]
Email marketing captures an average 15% of SMB marketing budgets.
Read MorePreferences For Subscription vs. Ad-Supported Streaming Content By Device, November 2012 [CHART]
Most consumers still prefer free, ad-supported content though those with connected TVs are more likely to like the ad-free subscription model.
Read More10% Of Netflix Subscribers Have Streamed House Of Cards
About 10 percent had watched House of Cards during the first few weeks it was available.
Read MoreMarketing Strategies Gaining Favor In 2013 [CHART]
More than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media.
Read MoreMarketing Strategies That Are Falling Out Of Favor In 2013 [CHART]
About three in 10 marketers expect their organizations to decrease attention paid to newspapers and consumer magazines in 2013.
Read MoreVideo Ad Completion Rates, Q4 2011 – Q4 2012 [TABLE]
Ad completion rates were highest for long videos in Q4 2012 at 93%, compared with 81% for mid-form videos and 68% for short-form videos.
Read MoreVideo Ad View Rates, Q4 2011 – Q4 2012 [TABLE]
Total video views among internet users in the US were up 23% year over year in Q4 2012.
Read MoreConnected TV & Mobile Penetration, 2011-2016 [CHART]
Smart phone penetration in the world’s top 19 digital markets is expected to double from 35.5% last year to an average of 71.7% in 2015.
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