Video Marketing
Effectiveness Of Native Video Ads, December 2012 [CHART]
A survey of US media agency executives in late 2012 and found that nearly 50% considered native video ads to be more effective than conventional ads at hitting key performance indicators
Read MorePercent Of Viewing Time Spent Using Tablets By Generation, May 2013 [CHART]
Among tablet owners, Millennials (born 1977-1994) spend on average 23% of their total video viewing time (time spent watching video on any device, including TV, in a 7-day period) with their devices.
Read MoreTop Features Implemented On American Small Business Mobile Websites, March 2013 [CHART]
Of the 1/3 of small businesses that had optimized their websites for mobile, 70% had made the effort to also ensure their sites worked well with social media.
Read MoreInteractive Online Video Advertising Effect On Branding, Q2 2012 [CHART]
A Q2 2012 study from Millward Brown, Dynamic Logic and YuMe found that in most cases, interactive ads delivered greater brand metric results.
Read MoreUS Online Video Advertising CPM, 2010-2017 [TABLE]
CPM for midtier sites and placements in 2013 will be approximately $25 and reach nearly $33 for premium destinations.
Read MoreUS Online Video Ad Spending, 2011-2017 [CHART]
US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.
Read MoreChange In Facebook Users' Activities By Device, Q1 2013 [TABLE]
Watching videos on Facebook saw among the biggest jumps in usage, with viewing increasing by 47% on both PC and mobile, and nearly doubling on the tablet.
Read MoreHow People Watch TV, May 2013 [CHART]
An average of just 44% of viewing of full-length TV shows is live.
Read MoreAmericans' TV & Video Media Consumption By Generation, Q2 2012 [TABLE]
In Q2 2012, the average US mobile subscriber spent 5 hours and 20 minutes per month watching video on a mobile phone.
Read MoreBranded Vines More Likely To Be Shared Than Branded Videos [VINE]
According to a survey conducted by Unruly, branded Vines are four times more likely to be shared than branded videos and five Vine tweets are sent every second.
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