Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
Some 63% of US digital video campaigns on the Videology platform used behavioral targeting during the second quarter of this year.
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.
Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.
Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.