Top Influences Over US Consumers’ Purchase Decisions, April 2015 [CHART]

Chart - Top Influences Over US Consumers

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.

Effective B2B Storytelling [INFOGRAPHIC]

This infographic via Entrepreneur illustrates with facts and stats some salient points about storytelling for B2B audiences.

SMBs’ Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

Table - SMBs

US small and medium-sized businesses were seeing more success with their website than any other channel.

Most Effective & Difficult Types Of Content Marketing, March 2015 [CHART]

Chart - Most Effective & Difficult Types Of Content Marketing

Videos are a particularly challenging content type to create, although respondents also see value in them.

Channel/Format Where Marketers See Most Opportunity For Programmatic Ads, February 2015 [CHART]

Chart - Channel/Format Where Marketers See Most Opportunity For Programmatic Ads

Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.

Health Technologies That Interest Millennials, January 2015 [CHART]

Chart - Health Technologies That Interest Millennials

US 18- to 34-year-olds wanted to use various digital methods throughout the healthcare experience.