A survey of US internet users from IBM Cloud Video found that two-thirds of adults used some type of subscription video-on-demand (SVOD) service, such as Netflix.
Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.
US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else.
A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
More than one-third (34.7%) of respondents with pay-TV service saying they access their providers’ TV Everywhere offering.
This infographic by Filmora.io illustrates insights into how to build followers to a YouTube channel.
This infographic from Filmora illustrates some likely social media trends for 2018.
Nearly half of US teens say they prefer Snapchat over other social media sites, including Instagram, Twitter and Facebook.
More than 85% of cord-cutters said that pay TV services were too expensive, and that cost was one of the main reasons they chose to cancel their cable or satellite service.