Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length.
Three examples of pharmaceutical commercials that use bizarre mascots to illustrate the benefits of their drugs.
More than 6 in 10 executives and enterprise companies (more than $1 billion in annual revenues) say they receive personalized sales outreach from vendors at least often.
Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.
Various pieces of research have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it.
Who has the most emotional response to online video ads? Apparently it’s Millennial men.
Plenty of binge-viewers in this group are consuming dramas from the comfort of their couches.
Just 12% of B2B marketers described their content marketing strategy as a high-performance engine.
LinkedIn is B2B firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.
The Star Wars: The Force Awakens trailer generated more than 58 million views during the week following its release on Facebook and YouTube alone.