B2B Marketing Budget Allocations In 2015 [CHART]

Chart - B2B Marketing Budget Allocations In 2015

B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.

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Devices People Plan To Buy In The Next Year, 2013 vs 2014 [TABLE]

Table - Devices People Plan To Buy In The Next Year

Smartphone purchase intent among respondents fell 4 percentage points year over year.

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How Grandparents Communicate With Their Grandchildren Online, November 2014 [CHART]

Chart - How Grandparents Communicate With Their Grandchildren Online

68% of US baby boomer and senior internet users owned a PC and 65% had a laptop.

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Brand Buzz Among Millennials & Minorities, 2014 [TABLE]

Table - Brand Buzz Among Millennials & Minorities

While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.

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Social Networks People Use, 2012-2014 [TABLE]

Table - Social Networks People Use

The percentage of US social users who used Instagram rose from 24% to 32% between 2013 and 2014.

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