YouTube, Snapchat and Instagram are considered cool by the largest share of US online teens (12-17) who are monthly users of the platforms.
US shoppers were most likely to use smartphones in 2014 for coupons and to see weekly sales.
Auto led all global industries in terms of video completions of mobile banner ads in 2013.
The value of the data-driven marketing economy amounted to $156 billion and about 676,000 jobs last year.
Jeep’s leading score of 98% means that it almost fully meets consumers’ emotional ideal for patriotism in the auto category.
The list is notable in that it is dominated by brick-and-mortars, with only 2 pure-play e-commerce retailers making the top 100 list.
The latest analysis from Jack Honomichl shows that while the rankings of the top 10 market research agencies in the US stayed put in 2012 from 2011, their fortunes varied quite widely.
Revenues from video game sales reached $14.8 billion last year.
Just 48% of US organizations (and 66% globally) with these corporate social responsibility & sustainability programs say they have been included in communications strategy.
While the vast majority of marketers report collecting at least an average amount of data, only 37% say they routinely gain insight from their analytics.