An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows.
Roughly seven in 10 US teen smartphone users spend at least three hours per day watching video on their phones.
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).
Rate this post eMarketer analysts and hosts Marcus Johnson and Bryan Yeager start things off by discussing evidence of how quickly the mobile messaging landscape is changing, including recent developments like the release of Instagram’s Stories feature that works in a way eerily similar to Snapchat Stories, as well as Google’s two new messaging-related apps: […]
Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.
Roughly one-quarter of online adults (24%) use Twitter, a proportion that is statistically unchanged from a survey conducted in 2015 (23%).
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
With over 328 million Android devices shipped worldwide, the operating system has long dominated the smartphone industry.
US internet users are equally divided in their intentions to be plugged in or unplugged to the web while on vacation.