Phablet User Persona [CHART]

Chart - Phablet User Persona

Compared to the average mobile user, Phablet users over-index in the Social Influencer Persona by 2.4x.

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Time Spent On Books By Device Type, 2013 vs 2014 [CHART]

Chart - Time Spent On Books By Device Type, 2013 vs 2014

Phablet users behave a lot like consumers on smaller devices, with gaming, social and entertainment as the leading app categories.

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Time Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]

Chart - Time Spent Watching TV/Movies By Generation & Device

For the most part, the younger the person, the more likely he or she is to consume video on a mobile device.

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