e-Strategy Trends’ continually-updated collection of technographics-related research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Technographics Of Affluent Men [CHART]

via An overwhelming preference among affluent males (70%) to research and buy online as opposed to researching online and purchasing in store, provides unique opportunities for advertisers to capitalize on this audience’s behaviors. And while the majority of purchases are still made on PCs, the affluent male is doing more and more research on…

Read More

Technographics Of Romney & Obama Supporters, By Generation [CHART]

via President Barack Obama and Republican candidate Mitt Romney show varying audience patterns when comparing the composition of their website and social media visitors, finds comScore [download page] in an April 2012 report. President Obama’s website visitors skew older in general than his social media site visitors, with 57% of the former group aged…

Read More