Technographics

e-Strategy Trends’ continually-updated collection of technographics-related research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Gadget Ownership By Generation [CHART]

via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report owning a cell phone of some kind,…

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Online Seniors [INFOGRAPHIC]

via marketingprofs.com Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they use the Internet, participating in a variety of activities such as social networking, playing games, and buying products, according to report by Forrester…

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Tablet Users & New Buyers By Generation [CHART]

via marketingcharts.com 4 in 10 tablet users (defined as owners or regular users of a tablet) are between the ages of 35 and 64, per June 2012 survey results [pdf] from the Online Publishers Association. And that user base will only solidify over time: further data from the report indicates that 46% of new buyers…

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Parent Adoption of Online Devices [CHART]

via marketingcharts.com Parents are showing healthy levels of new media and technology adoption, according to June 2012 Ipsos MediaCT survey results. Among parents of children aged 6-12, 69% own a cell phone that can access the internet, while 37% own a tablet, and 26% an e-reader. To put those latter numbers in perspective, January 2012…

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Mobile Twitter User Demographics [TABLE]

via pewinternet.org As with our general Twitter usage findings, cell owners ages 18-24 are more likely than older cell owners to use Twitter within the context of their mobile devices—fully one in five 18-24 year old cell owners (22%) use Twitter on their phones, and 15% do so on a typical day. African Americans and…

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Twitter Use By Generation, 2010-2012 [TABLE]

via pewinternet.org Twitter use within the overall population remained steady over the last year, and usage rates within most major demographic groups changed little over the same time period. The youngest adults (those between the ages of 18 and 24) are the primary exception to this trend—nearly one third of internet users in this age…

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Twitter Demographics, 2012 [TABLE]

via pewinternet.org Several demographic groups stand out as having high rates of Twitter usage relative to their peers: African-Americans — Black internet users continue to use Twitter at high rates. More than one quarter of online African-Americans (28%) use Twitter, with 13% doing so on a typical day. Young adults — One quarter (26%) of…

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