Nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.
Among retailers, smartphones were the device of choice for customer-facing applications, with 46.5% currently using them, compared to 26.5% for tablets.
Mobile content consumption rivals traditional media consumption for female mobile owners in the US and around the world.
Kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media.
70% of Fortune 500 CEOs have no social media presence on the major social networking sites.
iProspect put together this infographic that illustrates how connected and how fans will consume 2012 Olympics content.
There are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities.
A May study of US teens by security firm McAfee, for example, showed that teen internet users reported spending 13.5% of their online time on their smartphone.