Technographics
Smart Phone Owners vs Non-Owners Who Purchased During Last Shopping Trip [CHART]
Smart phone shoppers were 14% more likely than non-smart phone shoppers to convert in-store, even when those smart phone shoppers used a mobile app or site not belonging to the retailer.
Read MoreMobile & Video's Effect On Apparel Shoppers [PRESENTATION]
More than half of apparel sales will be online influenced by the end of 2012. Google partnered with Compete to learn more about the apparel shopper’s path to purchase, and in particular, their mobile and video habits as it relates to the shopping process.
Read MoreOnline American Mothers & The Devices They Own [CHART]
Mothers were especially fond of PCs, which had a penetration rate of almost 100%. But smart phones, too, had a penetration rate among mothers (83%) well above the average.
Read MoreAmerican Mommies & The Social Media They Trust For Parenting By Generation [CHART]
Mothers who looked to the web for parenting advice considered blogs to be the most trustworthy social media platform.
Read MoreeBook Purchases By Americans [CHART]
Harris Interactive showed that eReader owners tended to buy more books than non-owners. Harris also indicated that eReader owners read more than non-owners.
Read MoreeContent Purchased On Tablets [CHART]
In March 2012, 35% of US tablet owners purchased ebooks on their devices.
Read MoreAmerican eReader Penetration, 2010-2015 [CHART]
The US adult ereader user base is poised to grow at double-digit percentages this year and next, but in 2014 and 2015 expansion will slow to the 5% range.
Read MoreAmerican Email Users By Generation [CHART]
In February 2012 Pew polling, six in 10 boomers reported using email “yesterday,” essentially matching the 30-to-49 and 18-to-29 age groups.
Read MoreAmericans Who Vacation With Their Mobile Device [CHART]
Consumers are using smart phones to guide their travels from start to finish, whether that’s for last-minute bookings, connecting to destination-related information or seeking personalized recommendations.
Read MoreMobile Video [INFOGRAPHIC]
This infographic by Direct SAT TV illustrates the rise of mobile video.
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