Technographics
Most Effective Form Of Advertising For Reaching College Students, August 2021 [CHART]
Despite the popularity of digital technology and media among college students, a leading 42% named TV ads the most effective form of advertising.
Read MoreAmerican Magazine Reader Demographics By Social Network, April 2012 [TABLE]
The Association of Magazine Media broke down social network user distribution not only by age, but also by specific social media sites used.
Read MoreAmerican Social Network Users By Generation, June 2012 [CHART]
26% of US social network users were between the ages of 25 and 34, with another 25% between the ages of 35 and 44.
Read MorePhoto-Sharing Sites & Twitter [CHART]
Diffbot found that 15% of photos shared worldwide on Twitter came from Instagram, second only to direct Twitter image-sharing, at 40%.
Read MoreMost Popular Mobile App Categories Used By College Students [CHART]
College students are one of the most likely demographics in the US to own a smart phone.
Read MoreTumblr Users By Generation, July 2012 [CHART]
Chart of Tumblr users by age.
Read MoreTime Spent Watching Mobile Video [CHART]
Mobile phones accounted for 2.3% of overall time spent watching online video during the last week of Q2, representing 53% growth from the start of the period (1.5%).
Read MoreNetflix Users' Television Consumption Behavior [CHART]
68% say Netflix makes no difference to their viewing of new episodes of dramas on broadcast or cable TV networks.
Read MoreMobile App Privacy Concerns By Select Demographics [TABLE]
43% of mobile phone users use applications, but 54% of them decided not to install an app due to concerns about sharing or collecting of personal information.
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