Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
With over 328 million Android devices shipped worldwide, the operating system has long dominated the smartphone industry.
US internet users are equally divided in their intentions to be plugged in or unplugged to the web while on vacation.
Millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to conduct political research.
Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them.
The vast majority of mobile hotel bookings were booked via smartphone in Q1 2016.
US mothers are checking Facebook more times each day than they did in prior years.
This year eMarketer estimates wearables usage will grow by roughly 60%, to reach nearly 64 million people.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.