This year eMarketer estimates wearables usage will grow by roughly 60%, to reach nearly 64 million people.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.
Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.
Overall tablet usage skews younger, while ereader usage trends older.
When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen.