Technographics

e-Strategy Trends’ continually-updated collection of technographics-related research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Smart Speaker Ownership [INFOGRAPHIC]

Infographic: Smart Speaker Ownership

One in six Americans now own a smart speaker, according to new research out this week from NPR and Edison Research – a figure that’s up 128 percent from January, 2017. Amazon’s Echo speakers are still in the lead, the report says, as 11 percent now own an Amazon Alexa device compared with 4 percent who own a Google Home product.

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Snapchat-Only Users [CHART]

Chart: Snapchat-Only Users

Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?

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Adults’ Use Of First Email Address [CHART]

Chart: Adults' Use Of First Email Address

Roughly half of American adults with access to a digital device and who use email continue to use the the first email address they ever had. That includes 37% who not only use that address but consider it their main account, per the YouGov report. 

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