Device Penetration Among US College Students, July 2014 [CHART]

Chart - Device Penetration Among US College Students

College students (aged 18-34) own an average of 6.8 devices each, steady from last year.

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Global Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]

Table - Global Mobile Users Whose Devices Have Replaced Other Media

When it comes to magazine ads, reader recall is the same for print and tablet versions (52%).

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