e-Strategy Trends’ continually-updated collection of technographics-related research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
According to a June 2018 survey from Edelman Intelligence, commissioned by snack brand GoGo SqueeZ, the majority of US parent internet users (76%) believe their children are spending too much time with digital devices.Read More
Podcast awareness and popularity are both on the rise, with a recent study suggesting that 64% of respondents ages 12 and older are familiar with the term ‘podcasting,’ up from 49% three years ago.Read More
Video game hardware sales grew by 19% last year to reach $6.9 billion, per a recent report from the Entertainment Software Association. So how many Americans actually own video game consoles? Nielsen provides some answers.Read More
Fully 84% of US households now get some type of internet service at home, up 10% points over the past decade, according to a Leichtman Research Group (LRG) study. While internet service usage is only up a point over the past 5 years, the type of service used is changing.Read More