Millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to conduct political research.
Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them.
The vast majority of mobile hotel bookings were booked via smartphone in Q1 2016.
US mothers are checking Facebook more times each day than they did in prior years.
This year eMarketer estimates wearables usage will grow by roughly 60%, to reach nearly 64 million people.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.