US mothers are checking Facebook more times each day than they did in prior years.
This year eMarketer estimates wearables usage will grow by roughly 60%, to reach nearly 64 million people.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.
Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.
Overall tablet usage skews younger, while ereader usage trends older.