One in six Americans now own a smart speaker, according to new research out this week from NPR and Edison Research – a figure that’s up 128 percent from January, 2017. Amazon’s Echo speakers are still in the lead, the report says, as 11 percent now own an Amazon Alexa device compared with 4 percent who own a Google Home product.
This infographic by Raconteur illustrates the competition over voice activation technology between Google and Amazon via their smart speaker products.
Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?
It’s no surprise that Millennials’ social media time is mainly spent on smartphones. But what about older folks—are Baby Boomers and older users mostly mobile when it comes to social? Turns out, the answer is yes, if not quite to the same extent.
Email is a core form of communication among America’s youth, who generally expect to use email more in the future than they are now.
Roughly one-third of US households own a Smart Speaker. And it seems that the longer they own them, the more likely they are to use them for tasks previously accomplished through typing or swiping.
The share of TV households with a Multimedia Device, Game Console and/or Smart TV has broadened to 58.7%, up from 52.2% during the year-earlier period.
Roughly half of American adults with access to a digital device and who use email continue to use the the first email address they ever had. That includes 37% who not only use that address but consider it their main account, per the YouGov report.
YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers.
Nearly two-thirds of smartphones shipped worldwide this year will feature some sort of biometric capability. By 2019, it is estimated all smartphones worldwide will ship with biometric technology embedded in them.