Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.
Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.
Overall tablet usage skews younger, while ereader usage trends older.
When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen.
Cost is a top barrier to buying Internet of Things devices, according to a survey from Accenture.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Facebook is the place to reach millennials of all political persuasions.
Some 36% of US adults own a smartphone, computer and tablet.
Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.