Smartphone users typically have a plethora of apps installed on their devices, but use only a select few daily.
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.
4 in 10 US TV households stream video over connected TVs, most commonly via an internet-connected media player, reveals GfK in a recent study.
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
The only activity of those identified for which smartphones are the primary device is social media use.
Roughly half of US smartphone owners say they check their phone a few times an hour or every few minutes .
Smartphones have grown to represent almost 1 in 5 visits to US eCommerce retailers.
In 2015, 67% of mother Facebook users logged on to the social network via mobile phone, up from 60% in 2014 and just 45% in 2013.
PCs were the most popular game-playing devices, used in 62% of gamer households.
Four out of five US households owned a device used for video gaming, and there was an average of two gamers in each game-playing household.