World Cup viewership is expected to set new peaks.
UK millennial internet users studied—those ages 16 to 24—showed a strong preference toward official sponsors of sports events.
eMarketer estimates steep growth (82.3%) in the amount spent on mobile display advertising in the US this year.
A June 2013 study by Experian Marketing Services found that Olympic TV viewers in the US would likely notice brands’ ads while watching.
Programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands.
Winter Olympics viewers are quite receptive to branded messaging on TV.
Business professionals say they are weakest at finding sponsorships/lead sources (2.0 average sore), creating whitepapers (2.0), and doing analysis (1.9).
North American sponsorship spending will increase by 4.3% over last year’s $19.8 billion to reach $20.6 billion in 2014.
Newspapers and magazines will see digital ad revenue growth increase 5.6% and 13.3%, respectively, this year.
eMarketer expects sponsorship ad spending to grow 24.0% to $1.90 billion this year in the US, compared to $1.54 billion last year.